Job Overview
Location
Boston, MA
Job Type
Full-time
Category
Marketing
Date Posted
March 24, 2026
Full Job Description
📋 Description
- • As a Product Marketing Manager at Relayfi Inc., you will play a pivotal role in shaping how the company’s fintech products are positioned, launched, and adopted by self-made business owners seeking financial clarity and control. You will sit at the intersection of product, marketing, and growth, ensuring that every product launch is grounded in customer insights and aligned with business objectives to drive real impact.
- • Your day-to-day responsibilities will include supporting the end-to-end planning and execution of go-to-market strategies for new products, features, and key initiatives; conducting and synthesizing customer and market research to uncover user needs and competitive dynamics; collaborating with Product, Brand, and Growth teams to craft compelling messaging and storytelling that communicates value and differentiation; tracking and analyzing GTM performance metrics in partnership with the Data team to measure adoption, campaign effectiveness, and identify optimization opportunities; maintaining consistent messaging across all customer touchpoints to ensure cohesive brand experiences; and contributing to pricing and packaging decisions based on market feedback and business goals.
- • Relayfi is a fast-growing digital banking platform dedicated to empowering small business owners with tools that transform financial uncertainty into actionable insight. The company replaces guesswork with real-time visibility, helping entrepreneurs turn hard work into lasting success by making cash flow a strategic asset rather than a source of stress. As part of a mission-driven team, you’ll help scale a product that directly impacts how SMBs manage money, grow resilience, and achieve financial confidence.
- • In this role, you will deepen your expertise in B2B/B2B2C product marketing within the fintech space, sharpen your ability to translate complex financial concepts into clear customer value, and gain hands-on experience influencing product roadmap through market insights and GTM strategy. You’ll also develop stronger cross-functional collaboration skills, data-informed decision-making, and expertise in launch execution, positioning, and performance measurement—setting the foundation for advancement into senior product marketing or product leadership roles.
🎯 Requirements
- • 3-5 years of product marketing or related experience in a B2B or B2B2C technology company, preferably with exposure to SMB-focused products
- • Proven experience supporting successful product launches and contributing to campaigns that drove awareness, adoption, or user engagement
- • Strong communication and storytelling abilities, with the skill to distill complex technical or financial concepts into clear, compelling value propositions
- • Data curiosity and comfort interpreting metrics to inform strategy and optimization efforts
- • Highly collaborative, proactive, and adept at managing multiple projects simultaneously in a fast-paced, evolving environment
- • Customer-centric mindset with a passion for advocating user needs and embedding customer voice into product and marketing decisions
🏖️ Benefits
- • Competitive annual salary range of $126,000 to $154,000 USD, with a typical starting salary of $140,000 for candidates demonstrating full readiness
- • Impact-driven compensation philosophy that rewards performance and growth beyond annual review cycles
- • Opportunity to work on meaningful fintech products that directly empower small business owners to achieve financial clarity and resilience
- • Collaborative, mission-focused culture that values autonomy, ownership, feedback, and continuous learning
- • Hybrid work flexibility for Greater Boston Area residents, with access to a purpose-driven team committed to diversity, inclusion, and equitable hiring practices
Skills & Technologies
Onsite
About Relayfi Inc.
Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.
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