Product Marketing Manager

Bitstack Technologies SAS

Job Overview

Location

Paris

Job Type

Full-time

Full Job Description

📋 Description

• As a Product Marketing Manager at Bitstack Technologies SAS, you will play a pivotal role in shaping how the company’s innovative financial products are positioned, communicated, and brought to market—directly influencing user understanding, adoption, and differentiation in a competitive fintech and crypto landscape. Your work will ensure that complex product capabilities are translated into clear, compelling narratives that resonate with users across France and expanding European markets.
• You will own end-to-end product positioning and messaging for Bitstack’s core offerings, including its euro account, Visa card, and Bitcoin-based savings and spending features, ensuring consistency across all customer touchpoints while aligning with the company’s mission to democratize access to open financial systems.
• Day to day, you will translate product features into user-centric value propositions tailored to key audiences and use cases, build and maintain scalable messaging frameworks for cross-channel and multi-market use, and lead go-to-market strategy for new product launches, feature releases, and strategic initiatives in close collaboration with Product, Design, Growth, CRM, Social, and Compliance teams.
• You will partner with Product and Design to ensure in-product copy and feature launches reflect Bitstack’s positioning, bring user, market, and competitive insights into the product development process to influence direction, and collaborate with growth and marketing teams to ensure consistent execution of launches across all touchpoints.
• You will define and track success metrics for product launches—such as adoption, activation, and usage—and continuously refine positioning and messaging based on performance data, while contributing to the creation of a structured, repeatable product marketing engine at Bitstack.
• You will join a small, ambitious, YC-backed team of operators in Paris (or remotely) who are rebuilding finance from the ground up to empower financial freedom through an open and inclusive system, where your work will directly impact how 300K+ users understand and engage with Bitstack’s evolving product suite.
• In this role, you will have the opportunity to sharpen Bitstack’s value proposition as it expands into new European markets, build a high-quality, scalable product marketing function from the ground up, and grow your expertise in consumer fintech and crypto while shaping both product strategy and company culture.

🎯 Requirements

• 4–7 years of experience in product marketing, go-to-market, or strategic marketing roles
• Proven experience building positioning and messaging for consumer products, with the ability to turn features into clear, differentiated, and user-centric narratives
• Experience leading end-to-end product launches in cross-functional environments involving Product, Design, Growth, CRM, and Compliance teams
• Strong structured thinking and ability to build scalable frameworks, not just one-off campaigns
• Excellent written and verbal communication skills in both French and English, with high standards for clarity, precision, and quality
• Experience in consumer fintech, crypto, neobank, or high-scale consumer apps is a strong plus

🏖️ Benefits

• Hybrid work model: work from Bitstack’s office in Paris (Bourse) or remotely with flexible working hours
• One of the best health insurance plans with 100% employer contributions
• Monthly team activities and annual offsites to foster connection and culture
• Swile meal vouchers and competitive salary based on experience, plus Bitstack stock options

Skills & Technologies

Remote

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Bitstack Technologies SAS

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About Bitstack Technologies SAS

Bitstack Technologies SAS is a French fintech company that operates a mobile application enabling users to buy, sell, and automatically invest in Bitcoin through round-up savings. The platform links to users’ bank accounts, rounds everyday purchases to the nearest euro, and invests the spare change into Bitcoin. It offers features such as recurring purchases, instant buy/sell, and secure cold storage custody. Bitstack holds a Digital Asset Service Provider registration with France’s Autorité des Marchés Financiers and is headquartered in Paris.

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