Product Marketing Manager

📋 Description

• • The Product Marketing Manager at Willow Health, Inc. will play a pivotal role in bringing new cosmetic weight loss products and features to market by leading go-to-market strategy and cross-functional execution. This role is critical to ensuring that innovative offerings are positioned effectively, launched on time, and supported by aligned messaging across marketing, product, operations, and patient services teams.
• • The person will develop and manage go-to-market strategies for new products, product extensions, and feature launches; translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines; partner with the SVP of Marketing to define positioning, messaging, and launch narratives; own cross-functional launch planning and coordination across marketing, product, operations, and patient services; manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness; coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing; conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities; identify market opportunities and help translate insights into actionable product or messaging recommendations; track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy; support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights; and participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.
• • Willow Health, Inc. is a telehealth company focused on personalized, responsible cosmetic weight loss care, combining medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. The company is committed to making high-quality care accessible, thoughtful, and designed to fit real lives, operating with a diverse, global team and a fun, casual work environment that values employee engagement and virtual gatherings.
• • In this role, the individual will develop deep expertise in product marketing within the consumer health and wellness space, sharpen strategic and operational skills in go-to-market execution, and gain experience influencing product strategy through data-driven insights. They will have the opportunity to shape how new wellness products are introduced to market, build strong cross-functional leadership capabilities, and contribute meaningfully to the growth of a mission-driven startup focused on improving patient confidence and well-being.