Product Marketing Manager, Hardware

PAR Technology Corporation

Job Overview

Location

Austin, TX

Job Type

Full-time

Full Job Description

📋 Description

• Own the messaging, positioning, and competitive narrative for PAR’s hardware portfolio including POS terminals, self-service kiosks, drive-thru hardware, and payment devices.
• Translate technical hardware specifications into operator value propositions focused on uptime, throughput, labor efficiency, and total cost of ownership.
• Develop and maintain comprehensive messaging assets including product pages, datasheets, comparison guides, and integrated platform narratives that align with PAR’s "Better Together" ecosystem.
• Lead product marketing for PAR’s repair and hardware services portfolio, connecting service-level commitments to operator outcomes such as downtime reduction and cost control.
• Identify competitive positioning opportunities against OEM-direct offerings and third-party MSPs, and build battlecards based on win/loss analysis.
• Partner with the growth team to design and execute full campaigns that expand the services total addressable market (TAM), including email, landing pages, PPC programs, and Gong cadences.
• Create sales enablement collateral such as one-pagers, battlecards, and objection-handling guides tailored for hardware and services sales teams.
• Develop talk tracks and training materials to equip FAST and FAM sales teams on positioning, selling, and differentiating PAR hardware and services.
• Lead product marketing for PAR’s ISV partner ecosystem, positioning integrations as operator value drivers rather than technical footnotes.
• Co-develop co-sell messaging and joint narratives with ISV partners to articulate combined value for shared prospects.
• Produce partner-facing and market-facing content that frames PAR integrations as part of an open, scalable operator platform.
• Provide product marketing support to international markets as needed, ensuring messaging consistency and asset adaptation for regional teams.
• Collaborate with Product and Sales leadership to align launch strategies for new service tiers, coverage expansions, and international initiatives.
• Maintain a clear competitive point of view on how PAR hardware and services compare to alternative POS vendors and third-party service providers.
• Support pricing and packaging discussions with competitive context and positioning clarity derived from field feedback and market analysis.
• Build and manage a library of standardized, scalable marketing assets used globally across enterprise and mid-market segments.
• Serve as the primary product marketing liaison between technical product teams, sales, partnerships, and international operations.
• Conduct regular competitive intelligence reviews and surface actionable signals from the field to inform product and marketing strategy.

🎯 Requirements

• 4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
• Experience marketing physical products, services portfolios, or platform ecosystems
• Proven track record crafting differentiated messaging that drives adoption and pipeline
• Strong grasp of competitive analysis, positioning, and buyer segmentation
• Comfortable working with technical product specifications and translating them into operator value
• Confident communicator across all levels, from sales calls to executive briefings

🏖️ Benefits

• Remote work flexibility within hub locations: Austin, TX, Philadelphia, PA, Minneapolis, MN, Chicago, IL, Champaign, IL, and Central New York (Albany, Buffalo, Rochester, Syracuse, New Hartford)
• Opportunity to grow into a senior product marketing leadership role
• Exposure to a global technology ecosystem serving over 100,000 restaurants in more than 110 countries
• Collaborative environment with cross-functional teams in product, sales, partnerships, and international operations

Skills & Technologies

Remote

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PAR Technology Corporation

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About PAR Technology Corporation

PAR Technology Corporation provides cloud-based point-of-sale and back-office software, integrated hardware, and professional services for restaurants and retail chains worldwide. The Brink POS and PAR Data Central platforms manage orders, inventory, labor, and customer engagement across corporate and franchise locations, while rugged terminals and kitchen systems ensure reliable operations. Founded in 1968, the company supports multi-unit brands such as Taco Bell, Subway, and Arby’s with scalable solutions, analytics, and 24/7 support to improve efficiency and guest experience.

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