Job Overview
Location
Remote
Job Type
Full-time
Category
Product Management
Date Posted
July 10, 2026
Full Job Description
đź“‹ Description
- • Develop and refine product positioning, value propositions, and key differentiators using voice-of-customer (VOC), market, competitive, and product research.
- • Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer-facing communications.
- • Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy.
- • Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K-12 education space.
- • Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders.
- • Build and maintain the competitive matrix and landscape analysis resources.
- • Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one-pagers, battlecards, FAQs).
- • Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness.
- • Upload and maintain Product Marketing assets in Highspot and support internal training sessions.
- • Define and lead annual product marketing plan for assigned products or portfolio.
- • Develop GTM plans and support ongoing customer communications (e.g., IPNs, Pendo announcements, emails) in partnership with Growth & Demand.
- • Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience.
- • Track performance via dashboards/reports; communicate impact on bookings, revenue, acquisition, and retention.
- • Partner with Growth & Demand to support campaign planning and strategy.
- • Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics.
- • Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing.
- • Participate in regular planning and shareouts to keep teams aligned on priorities, timelines, and launch readiness.
- • Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales.
🎯 Requirements
- • BA/BS in marketing, business, communications, or related experience.
- • 3–5+ years in product marketing, marketing, or product management (K-12 education technology and K-12 Science knowledge highly preferred).
- • Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions.
- • Strong written and verbal communication; ability to translate complex product and research data into clear, audience-focused messaging.
- • Highly organized and detail-oriented with strong project management skills; comfortable in fast-paced environments.
- • Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools).
🏖️ Benefits
- • Reimbursement to help cover the cost of setting up your home or remote office.
- • Flexible work environment that gives employees the flexibility and trust they need to effectively balance work with life.
- • Opportunities for professional growth and development.
- • Competitive salary and benefits package.
- • Access to cutting-edge technology and tools.
- • Collaborative and inclusive work environment.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Cambium Learning Group, Inc.
Cambium Learning Group is an education technology company that develops and delivers digital and print curriculum, assessment, and intervention solutions for K-12 students and educators. Its portfolio includes brands such as Learning A-Z, Voyager Sopris Learning, ExploreLearning, and Kurzweil Education, which provide literacy, math, science, and professional development resources. The company supports personalized learning, data-driven instruction, and accessibility for diverse learners across classroom and remote environments.
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