Job Overview
Location
REMOTE - USA
Job Type
Full-time
Category
Product Management
Date Posted
June 18, 2026
Full Job Description
đź“‹ Description
- • Own the end-to-end go-to-market strategy, positioning, and messaging for Cox Fleet’s product portfolio, ensuring alignment with revenue and growth objectives.
- • Lead cross-functional GTM initiatives by coordinating product, sales, marketing ops, and communications teams without direct authority, driving alignment and accountability.
- • Develop and maintain the core product marketing infrastructure, including positioning frameworks, competitive intelligence processes, and GTM launch playbooks used by the entire team.
- • Serve as the primary product marketing liaison to product and sales teams, translating complex offerings into clear, differentiated narratives that improve sales win rates.
- • Build and manage sales enablement assets such as pitch narratives, battle cards, objection handling guides, and proof points to equip the field sales team.
- • Define and track success metrics for GTM campaigns, using performance data to optimize initiatives and foster a culture of continuous improvement.
- • Conduct market research and competitive analysis to identify high-value customer segments, emerging threats, and growth opportunities within the fleet maintenance industry.
- • Elevate Cox Fleet’s industry presence through thought leadership content, executive messaging, and strategic partnerships with industry associations and events.
- • Translate customer insights, data, and competitive intelligence into actionable recommendations for senior leadership and product teams.
- • Ensure consistent, on-brand messaging across all customer touchpoints including campaigns, digital content, sales tools, and industry events.
- • Lead annual and quarterly product marketing planning cycles tied directly to pipeline generation, conversion improvement, and customer value expansion.
- • Partner with Marketing Ops to align campaign execution with channel strategy, audience segmentation, and measurement frameworks.
- • Use feedback loops from the sales field to continuously refine messaging, tools, and enablement materials for maximum impact.
- • Operate as a strategic thought partner to the Senior Director, Product Marketing and other senior leaders, pressure-testing ideas and shaping business priorities.
- • Build and sustain a high-performing product marketing pod with clarity, cohesion, and shared standards for quality and execution.
- • Maintain fluency in fleet maintenance industry dynamics, including customer needs, buying behaviors, and competitive landscape to inform strategic decisions.
- • Travel up to 15% of the time to support GTM initiatives, customer engagements, or industry events.
🎯 Requirements
- • Bachelor’s degree in a related discipline and 8 years of experience in product marketing, or a master’s degree with 6 years, or a Ph.D. with 3 years, or 12 years of product marketing experience
- • Demonstrated experience owning end-to-end go-to-market strategy, not just executing pre-defined plans
- • Proven track record of leading through influence in a matrixed organization without direct authority
- • Strong ability to develop differentiated positioning and messaging for complex B2B solutions
- • Commercial mindset with a focus on connecting marketing activities to pipeline, conversion, and revenue outcomes
- • Confident communicator capable of engaging senior executives, product leaders, and sales teams
🏖️ Benefits
- • Base salary range of $122,600.00 - $204,400.00
- • Eligibility for additional incentive compensation
- • Flexible vacation policy with pay, aligned with business needs
- • Seven paid holidays per calendar year
- • Up to 160 hours of paid wellness time annually for personal or family wellness
- • Paid bereavement leave, voting time off, jury duty leave, volunteer time off, military leave, and parental leave
- • Health care insurance (medical, dental, vision)
- • Retirement planning benefits including 401(k)
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Cox Enterprises, Inc.
Cox Enterprises is a privately held global conglomerate headquartered in Atlanta, Georgia. Founded in 1898, it operates through three primary divisions: Cox Communications, the third-largest U.S. cable television and broadband provider; Cox Automotive, offering digital and physical services for vehicle remarketing; and Cox Media Group, encompassing broadcast television, radio, newspapers, and digital platforms. The company also has clean-tech and sustainable innovation investments through Cox Cleantech. Family-owned and committed to corporate responsibility, Cox focuses on environmental sustainability, community engagement, and employee ownership while serving millions of consumers and businesses across telecommunications, automotive services, and media markets.
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