Product Owner (f/m/d)

Applike GmbH

Job Overview

Location

Hamburg

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the Product Owner for the Demand Integrations team within adjoe’s Advertising Solutions department, owning the end-to-end product roadmap for campaign distribution logic and external partner integrations.
• Define and prioritize product backlog items based on business goals, user needs, and data-driven insights from BI analysts and data scientists leveraging machine learning models.
• Collaborate closely with engineering, data science, and analytics teams to translate complex technical requirements into clear, actionable user stories and acceptance criteria for campaign optimization systems.
• Lead sprint planning, backlog refinement, and daily stand-ups to ensure alignment across cross-functional teams delivering high-impact advertising platform features.
• Own the integration lifecycle with external attribution partners including MMPs (Appsflyer, Adjust) and advertiser aggregators, ensuring seamless data flow, accuracy, and compliance with industry standards.
• Analyze performance metrics and user feedback to continuously improve the efficiency and scalability of campaign distribution algorithms that serve over 200 million daily mobile users.
• Work directly with account managers and advertisers to understand their needs and translate them into product enhancements that increase advertiser ROI and publisher revenue.
• Maintain deep familiarity with adjoe’s proprietary advertising ecosystem, including Playtime, Arcade, and adjoe Ads, to ensure product decisions align with the broader platform strategy.
• Coordinate with product and engineering leads to define KPIs and success metrics for integrations and campaign distribution systems, ensuring measurable impact on engagement, retention, and revenue.
• Act as the primary point of contact between technical teams and non-technical stakeholders, bridging communication gaps and ensuring transparency in product delivery timelines and outcomes.
• Document product specifications, integration protocols, and operational workflows to ensure knowledge retention and smooth onboarding of new team members.
• Stay current with industry trends in programmatic advertising, mobile attribution, and rewarded ad formats to inform strategic product decisions and maintain adjoe’s competitive edge.
• Advocate for user-centric design in all product features, ensuring that both advertisers and publishers receive clear, actionable insights through the platform’s dashboard powered by Druid and other state-of-the-art databases.
• Participate in cross-departmental initiatives to align Demand Integrations roadmap with broader Advertising Solutions objectives and company-wide growth targets.
• Ensure all product deliverables adhere to adjoe’s commitment to in-house development and technological innovation, maintaining full ownership of core platform logic.

🎯 Requirements

• Proven experience as a Product Owner or Product Manager in a tech-driven advertising, mobile app, or SaaS environment
• Deep understanding of programmatic advertising, mobile attribution (MMPs like Appsflyer or Adjust), and demand-side platforms
• Strong technical aptitude to collaborate effectively with data scientists, engineers, and analysts on machine learning-driven systems
• Experience managing integrations with third-party platforms and APIs in a high-scale digital advertising context
• Demonstrated ability to prioritize backlog items based on business impact, user feedback, and data metrics
• Fluency in Agile methodologies and experience leading sprint cycles with cross-functional engineering teams

🏖️ Benefits

• Opportunity to work on a globally scaling advertising platform serving over 600 million users
• Access to cutting-edge technologies including Druid, in-house developed AI systems, and real-time analytics dashboards
• Collaboration with world-class engineers and data scientists in a $100M-backed startup environment
• International exposure through offices in Hamburg, Boston, Singapore, and Tokyo

Skills & Technologies

Product Management

Onsite

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Applike GmbH

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About Applike GmbH

Applike GmbH operates a mobile advertising platform that rewards users for trying new apps. Founded in Hamburg in 2016, the company runs the “Applike” Android app and the “Fitplay” reward network, connecting advertisers with millions of users worldwide. It uses behavioral data to match offers, driving installs and engagement for app developers while letting consumers earn gift cards and PayPal cash. The firm’s proprietary recommendation engine and fraud-prevention systems optimize campaign performance across gaming, fintech, e-commerce, and utility categories. Backed by investors including Cherry Ventures, Applike employs 100+ people and maintains offices in Germany and South Korea.

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