Programmatic Strategic Lead (Remote Canada) - Future Opening

📋 Description

• • Own the full lifecycle of high-impact programmatic campaigns for marquee B2B SaaS clients, translating ambitious revenue targets into data-driven media strategies that span Display, Native, Video, and Audio channels.
• • Architect and launch complex campaigns inside DV360, The Trade Desk, and other leading DSPs, orchestrating audience segmentation, bid strategies, creative rotation, and budget allocation to exceed pipeline and SQL goals.
• • Serve as the primary, client-facing strategist and day-to-day steward for accounts spending $50K+ per month, distilling performance insights into clear narratives that influence C-suite decision-making and unlock incremental budget.
• • Build measurement frameworks from the ground up—defining KPI ladders, setting up offline conversion uploads, configuring brand-lift studies, and mapping multi-touch attribution—so every impression is tied to revenue impact.
• • Continuously optimize toward North-Star metrics (pipeline, win-rate, LTV) by running A/B creative tests, refining look-alike models, adjusting frequency caps, and reallocating spend across tactics in real time.
• • Partner with Creative, SEO, Paid Social, and RevOps teams to ensure messaging, landing pages, and nurture tracks are perfectly synchronized, creating a seamless buyer journey from first ad view to closed-won deal.
• • Deliver weekly, monthly, and quarterly performance read-outs that translate raw data into actionable recommendations, using Looker Studio, Tableau, or similar BI tools to visualize trends and forecast future growth.
• • Troubleshoot delivery anomalies, brand-safety flags, and auction dynamics at speed—escalating to ad-ops or platform reps when necessary—to protect client investment and maintain 100% pacing accuracy.
• • Mentor junior buyers and analysts, codifying best practices into SOPs that scale across the Programmatic pod and elevate the entire agency’s capability.
• • Contribute to Directive’s thought-leadership engine by publishing POVs on cookieless targeting, CTV trends, or B2B attribution models, reinforcing our reputation as the elite performance agency in SaaS marketing.
• • Champion a culture of experimentation—testing new channels like Digital-Out-of-Home or Audio Ads—then socialize wins (and losses) so the whole company learns faster than the market moves.
• • Uphold Directive’s “People First” value by advocating for inclusive audience targeting and ethical data usage, ensuring every campaign reflects our commitment to diversity and responsible marketing.