Programmatic Strategic Lead (Remote Canada) - Future Opening

📋 Description

• • Directive Consulting is at the forefront of B2B performance marketing, dedicated to driving tangible revenue growth rather than merely generating leads. We distinguish ourselves through our proprietary Customer Generation methodology, designed to cut through the marketing clutter and deliver measurable impact. Our focus extends beyond traditional metrics like MQLs; we are committed to building robust marketing engines that directly contribute to pipeline growth, fuel SQLs, and scale brands that are serious about achieving significant growth. Our expertise spans a comprehensive range of services, including Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, all tailored to excel within the SaaS and broader B2B industries.
• • We operate with agility, embrace bold thinking, and strive for excellence in everything we do. We actively seek individuals who are not afraid to challenge the status quo, push the boundaries of campaign performance, and ignite demand for innovative brands. If you are passionate about performance marketing, relish tackling complex challenges, and desire your work to have a meaningful impact, you will find a welcoming and stimulating environment at Directive.
• • Our mission is to not only deliver exceptional results for our clients but also to actively shape the future of marketing. We are looking for forward-thinking professionals who are adept at crafting strategies that enhance search visibility, developing engaging and persuasive content, and consistently delivering value to target audiences. As we continue our trajectory of growth, we are eager to connect with individuals who thrive in dynamic, fast-paced settings, possess an analytical mindset, excel at data-driven storytelling, and are motivated to make a significant contribution to the B2B tech and SaaS marketing landscape.
• • This role is pivotal, requiring a bold and strategic Programmatic Strategist who can navigate the complexities of SaaS and B2B marketing and exert significant influence through both budget management and innovative strategic thinking. As a crucial client-facing position, the Programmatic Strategist will be responsible for the comprehensive day-to-day management of our Programmatic clients. This includes, but is not limited to, the meticulous build-out of campaigns, ongoing optimization efforts, and detailed reporting across all Programmatic Channels such as Display, Native, Video, and Audio. A key aspect of this role involves the creation and management of bespoke client strategies, coupled with effective communication with both clients and internal stakeholders.
• • **Campaign Management Excellence:**
• • **Strategic Development:** You will collaborate closely with internal teams to architect and refine comprehensive media strategies that are meticulously aligned with overarching client objectives and business goals.
• • **Advanced Data Integration:** You will expertly leverage both first-party and third-party data sources to enable precise audience targeting, sophisticated segmentation, and highly personalized campaign execution.
• • **Meticulous Planning and Setup:** You will be responsible for the end-to-end development and implementation of programmatic campaigns across leading Demand-Side Platforms (DSPs), including but not limited to DV360, The Trade Desk, and other relevant platforms.
• • **Continuous Optimization:** You will proactively monitor campaign performance, identify trends, and implement data-driven optimizations to ensure achievement of performance targets and pacing goals.
• • **Insightful Reporting:** You will generate and meticulously analyze performance reports, translating raw data into actionable insights and strategic recommendations for clients and internal teams.
• • **Proactive Troubleshooting:** You will possess the agility to quickly identify, diagnose, and resolve any issues impacting campaign performance, delivery, or data integrity.
• • **Seamless Team Collaboration:**
• • **Cross-Functional Synergy:** You will work in lockstep with our creative, analytics, and account management teams to ensure a cohesive and integrated campaign execution that maximizes impact.
• • **Exceptional Client Relationship Management:**
• • **Primary Client Liaison:** You will serve as the main point of contact for assigned clients, delivering regular, transparent updates on campaign performance, strategic adjustments, and key insights.
• • **Strategic Presentation:** You will confidently present campaign plans, detailed performance reports, and strategic recommendations to clients, articulating the value and impact of our programmatic efforts.