Programmatic Strategist (Remote Canada) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Programmatic Strategist at Directive Consulting, you will be at the forefront of delivering tangible revenue growth for B2B clients, moving beyond traditional lead generation to focus on pipeline acceleration and SQL generation. This pivotal role is integral to our mission of building high-performing marketing engines that drive significant impact in the SaaS and B2B technology sectors. You will be instrumental in shaping and executing cutting-edge programmatic strategies, leveraging advanced methodologies like Customer Generation to cut through market noise and achieve measurable business outcomes. Your expertise will directly contribute to scaling brands that are serious about growth, ensuring our clients achieve their most ambitious objectives.
• In this dynamic, client-facing position, your day-to-day responsibilities will encompass the comprehensive management of programmatic campaigns. This includes developing bespoke client strategies, meticulously planning and setting up campaigns across a variety of Demand-Side Platforms (DSPs) such as DV360 and The Trade Desk, and integrating both first-party and third-party data to achieve precise audience targeting and segmentation. You will be tasked with the continuous monitoring and optimization of campaigns to meet and exceed performance and pacing goals, ensuring maximum efficiency and effectiveness. A key aspect of your role will involve generating and analyzing detailed performance reports, extracting actionable insights, and formulating strategic recommendations for clients. Furthermore, you will be responsible for swiftly identifying and resolving any issues that may arise concerning campaign performance or delivery, maintaining seamless operations.
• You will also play a crucial role in fostering strong team collaboration. This involves working hand-in-hand with cross-functional teams, including creative, analytics, and account management, to guarantee a cohesive and integrated campaign execution. Your ability to communicate effectively and align efforts across different departments will be vital to the overall success of client initiatives. This collaborative spirit ensures that all aspects of a campaign, from creative assets to data analysis, work in concert to achieve client KPIs.
• Client relationship management is another cornerstone of this role. You will serve as the primary point of contact for clients, proactively providing regular updates on campaign performance, strategic adjustments, and key insights. Your ability to clearly articulate campaign plans, present performance reports, and confidently deliver strategic recommendations will be essential in building and maintaining strong client trust and satisfaction. You will be expected to translate complex data into clear, compelling narratives that demonstrate the value and impact of our programmatic efforts.
• Beyond campaign execution, this role offers significant opportunities for professional growth and learning. You will gain deep insights into the intricacies of B2B and SaaS marketing, working with substantial budgets and innovative strategies. The role encourages continuous learning and adaptation, particularly in understanding how emerging technologies like AI and automation can be integrated to enhance marketing performance and operational efficiency. You will have the chance to develop a strong perspective on how programmatic advertising integrates with other paid and organic channels to achieve holistic client success, contributing to your development as a well-rounded performance marketing expert. By staying ahead of industry trends and actively seeking new knowledge, you can make a substantial impact and advance your career within a leading performance marketing agency.
• The ideal candidate will possess a proven track record in programmatic media buying, demonstrating hands-on expertise in building and optimizing campaigns within leading DSPs, with a strong preference for experience in The Trade Desk (TTD) and DV360. A solid understanding of how programmatic channels interact with other paid and organic marketing efforts to collectively surpass client Key Performance Indicators (KPIs) is essential. Furthermore, success in this role requires a demonstrated ability to drive programmatic growth for B2B/SaaS clients, managing budgets exceeding $50,000 per month. Exceptional analytical skills, meticulous attention to detail, and a results-oriented mindset are critical for balancing multiple projects effectively and ensuring campaign success. The ability to collaborate effectively both internally and externally, coupled with excellent interpersonal and communication skills, will be key to building strong relationships and driving project outcomes. A proactive approach to staying abreast of industry trends, including the application of AI and automation in marketing, is highly valued, ensuring that our strategies remain innovative and effective in a rapidly evolving landscape. This role is designed for individuals who are driven by performance, thrive on solving complex challenges, and are passionate about making a meaningful impact in the world of B2B marketing.

🎯 Requirements

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities.
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

🏖️ Benefits

• Competitive base salary.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• Access to certified therapists through Spring Health, membership to Headspace, physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual Company-wide Retreat.

Skills & Technologies

Spring

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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