Programmatic Trader (Remote US) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• Directive Consulting is at the forefront of B2B performance marketing, dedicated to driving tangible revenue growth rather than just generating leads. We employ a proprietary methodology called Customer Generation, designed to cut through the marketing clutter and deliver measurable results. Our focus is on pipeline acceleration, SQL generation, and scaling brands committed to significant growth. Our expertise spans Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, enabling us to build potent marketing engines that excel in the SaaS and broader B2B sectors.
• We operate with agility, embrace bold thinking, and maintain an elite standard in our work. We seek individuals who are not afraid to challenge conventional approaches and push campaign performance beyond expectations, thereby sparking demand for innovative and ambitious brands. If you are driven by performance, relish tackling complex challenges, and desire your contributions to have a meaningful impact, you will find a welcoming and stimulating environment at Directive.
• Our commitment extends beyond delivering exceptional results; we are actively shaping the future of marketing. We are continuously seeking forward-thinking professionals who excel in enhancing search visibility, crafting compelling content, and delivering significant value to target audiences. We are particularly interested in individuals who thrive in dynamic, fast-paced settings, possess an insatiable appetite for analytics and storytelling, and are eager to leave their mark on the B2B tech and SaaS marketing landscape.
• This Programmatic Trader (Remote US) role, internally recognized as an Account Strategist, Programmatic, is a pivotal, client-facing position. The successful candidate will be responsible for the comprehensive day-to-day management of our Programmatic clients. This includes, but is not limited to, the meticulous build-out of campaigns, ongoing optimization efforts, and detailed reporting across all Programmatic channels such as Display, Native, Video, and Audio. A key aspect of this role involves creating and managing bespoke client strategies, fostering strong communication channels with both clients and internal stakeholders, and ensuring seamless campaign execution.
• **Campaign Management Excellence:**
• **Strategic Development:** You will collaborate closely with internal teams, including creative, analytics, and account management, to conceptualize and develop holistic media strategies that are precisely aligned with overarching client objectives and business goals.
• **Data-Driven Targeting:** You will expertly leverage both first-party and third-party data sources to define, segment, and target audiences with unparalleled precision, ensuring maximum campaign relevance and efficiency.
• **Platform Expertise & Setup:** You will be responsible for the planning and meticulous setup of programmatic campaigns across leading Demand-Side Platforms (DSPs), with a strong emphasis on platforms such as DV360 and The Trade Desk, while also being adaptable to other relevant DSPs.
• **Continuous Optimization:** You will proactively monitor campaign performance in real-time, implementing strategic adjustments and optimizations to ensure campaign goals, pacing, and budget utilization are consistently met and exceeded.
• **Insightful Reporting:** You will generate comprehensive performance reports, delving deep into the data to extract actionable insights and provide clear, strategic recommendations for continuous improvement and future planning.
• **Proactive Troubleshooting:** You will possess the agility to swiftly identify, diagnose, and resolve any issues that may arise concerning campaign performance, delivery, or technical configurations.
• **Collaborative Teamwork:**
• **Cross-Functional Synergy:** You will work hand-in-hand with creative, analytics, and account management teams to guarantee that all programmatic campaign executions are seamlessly integrated and aligned with broader marketing initiatives, fostering a unified approach.
• **Client Relationship Stewardship:**
• **Primary Client Liaison:** You will serve as the main point of contact for assigned clients, providing regular, transparent updates on campaign progress, performance metrics, and any strategic pivots or adjustments being made.
• **Strategic Presentation:** You will confidently present campaign plans, detailed performance analyses, and strategic recommendations to clients, articulating the value and impact of our programmatic efforts.
• This role demands a proactive, strategic thinker who can navigate the complexities of B2B and SaaS marketing, driving significant impact through both budget management and innovative campaign ideas. You will be instrumental in building and scaling successful programmatic strategies that directly contribute to our clients' revenue generation and growth objectives. Your ability to translate data into strategic action and communicate effectively with diverse stakeholders will be paramount to your success and the success of our clients.

🎯 Requirements

• 3+ years of proven experience in programmatic media buying and strategy, ideally within an agency, publisher, or ad tech environment.
• Hands-on expertise in building and optimizing campaigns within major DSPs, with a strong preference for experience in The Trade Desk (TTD) and DV360.
• Demonstrated ability to develop and execute programmatic media plans, including the creation of measurement frameworks to assess campaign success against client KPIs.
• Solid understanding of how programmatic advertising integrates with other marketing channels (paid and organic) to achieve holistic client objectives.
• Experience successfully managing and growing programmatic campaigns for B2B or SaaS clients with monthly budgets exceeding $50,000.
• Excellent communication, interpersonal, and client-facing skills, with a proven ability to collaborate effectively across internal teams and with external clients.
• Strong analytical capabilities, meticulous attention to detail, and a results-oriented mindset, with the capacity to manage multiple projects simultaneously.

🏖️ Benefits

• Comprehensive Medical, Dental, and Vision insurance plans, including disability and life insurance, with a 100% employer-paid option for the employee and a 50% contribution for dependents.
• Access to mental wellness resources, including certified therapists via Spring Health and a Headspace membership.
• Physical wellness support through a Gympass membership.
• Generous Paid Time Off (PTO) policy, including Unlimited PTO (with a mandatory 2-week minimum), paid company holidays, your birthday off, and an End-of-Year Recharge period (office closed December 24 - January 1).
• Paid Parental Leave to support new parents.
• Financial wellness benefits, including Traditional and Roth 401(k) options with a 3% company match.
• Annual bonus program that scales with tenure, rewarding long-term commitment.
• Annual Anniversary Trip for employees to foster team bonding and celebrate achievements.

Skills & Technologies

Spring

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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