Promo Features Marketing & Commercialisation Lead

Playson Limited

Job Overview

Location

European Union

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end commercialisation and marketing strategy for Playson’s promotional products including Power Blasts, Flexible Free Spins, Grand Race, Turbo Races, and the Power Chance Jackpot Family throughout their lifecycle.
• Develop compelling positioning, messaging, and value propositions that translate complex product features into clear commercial benefits for casino operators.
• Define target audiences, use cases, and competitive positioning for both new and existing promotional tools to drive adoption and revenue growth.
• Build and execute go-to-market strategies ensuring successful launches for new features and product updates across global markets.
• Collaborate closely with Product, Sales, Account Management, and Marketing teams to deliver coordinated, aligned product launches.
• Create high-quality sales enablement materials including presentations, one-pagers, videos, operator guides, and campaign toolkits to empower commercial teams.
• Equip sales and account management teams with the messaging, tools, and resources needed to confidently promote and sell promotional features to operators.
• Plan and deliver integrated B2B marketing campaigns across multiple channels including website, PR, social media, email, and launch communications.
• Partner with designers, content creators, and external stakeholders to develop engaging, on-brand marketing assets that communicate product value effectively.
• Monitor product launch performance, feature adoption rates, and campaign effectiveness using commercial insights and stakeholder feedback.
• Continuously optimise positioning, messaging, launch strategies, and marketing materials to maximise commercial success and market relevance.
• Act as the primary marketing owner for promotional features, driving continuous improvement and ensuring products remain commercially impactful and aligned with operator needs.
• Translate technical product capabilities into commercially compelling narratives that resonate with casino operators and drive uptake.
• Ensure all marketing outputs reflect a deep understanding of the iGaming industry’s regulatory, operational, and player engagement dynamics.
• Serve as the central point of contact for marketing-related inquiries regarding promotional features across global commercial teams.
• Maintain up-to-date knowledge of competitor promotional offerings and market trends to inform strategic positioning and differentiation.
• Align marketing initiatives with broader company goals for player retention, engagement, and operator revenue growth.

🎯 Requirements

• Extensive experience in Product Marketing, Product Commercialisation or Go-to-Market Strategies.
• Previous experience within the online casino or iGaming industry.
• Strong understanding of B2B product marketing and commercial strategy.
• Experience launching complex products or features to market.
• Excellent storytelling, positioning and messaging skills.
• Experience creating sales enablement materials and commercial marketing assets.

🏖️ Benefits

• Benefit from a transparent and systematic quarterly bonus system.
• We offer a flexible work schedule to accommodate your needs.
• Choose to work remotely, providing greater flexibility and comfort.
• Enjoy unlimited paid vacation leave, including bank holidays.
• Take unlimited paid sick leave whenever necessary.
• Get reimbursement for professional development courses and training.

Skills & Technologies

Senior

Remote

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Playson Limited

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About Playson Limited

Malta-based iGaming supplier developing online casino games, including video slots, table games and promotional tools for regulated markets. Established in 2012, the company delivers HTML5 titles integrated via single API, supports 20+ languages and 25+ currencies, and holds licenses from Malta Gaming Authority, UK Gambling Commission and others. Clients include tier-one operators across Europe and Latin America. Products emphasize math-driven mechanics, certified RNGs and responsible-gaming compliance, while back-office analytics give operators real-time data and bonus management.

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