Job Overview
Location
TG - Remote
Job Type
Full-time
Category
Data Science
Date Posted
July 1, 2026
Full Job Description
đź“‹ Description
- • Develop and execute territory-specific marketing plans to drive guest traffic, reservations, and revenue across an assigned portfolio of Topgolf venues, aligned with national brand strategy and campaign priorities.
- • Localize national promotions, seasonal campaigns, and membership/loyalty initiatives to match the unique guest profile and competitive landscape of each market.
- • Serve as the primary marketing liaison between national marketing teams and venue General Managers, ensuring consistent execution of guest experience and promotional initiatives.
- • Own accountability for key venue KPIs including reserved play, walk-in visits, frequency of return, and spend-per-visit, using data-driven insights to optimize performance.
- • Design and activate targeted promotions to stimulate demand during off-peak periods and capitalize on high-opportunity windows such as summer and holidays.
- • Drive acquisition and engagement for seasonal pass and membership programs, focusing on avid golfers and high-frequency guests through localized tactics and segmented messaging.
- • Identify, cultivate, and manage local partnerships with golf clubs, sports organizations, community groups, media outlets, and influencers to amplify brand presence and drive revenue.
- • Oversee local digital marketing execution including paid social, geo-targeted advertising, local SEO, and email campaigns in coordination with the performance marketing team.
- • Manage venue-level social media content to ensure brand consistency, local relevance, and conversion-driven engagement.
- • Engage local content creators and brand advocates to expand organic reach and strengthen community connection.
- • Track, report, and analyze key performance metrics such as traffic trends, campaign ROI, membership acquisition, and guest satisfaction using analytics tools and CRM data.
- • Maintain a test-and-learn mindset by piloting new local marketing tactics and sharing best practices with the broader field marketing team.
- • Travel extensively within assigned territory to visit venues, attend local events, and engage with community partners, with occasional travel to the Dallas, TX support center for meetings and training.
- • Champion brand consistency while creatively adapting national messaging for local relevance across all digital, social, PR, and in-venue channels.
- • Leverage guest feedback and market intelligence from the field to inform membership, loyalty, and broader marketing strategy.
- • Collaborate with operations teams to optimize the guest journey from booking through the in-bay experience, influencing without direct authority.
- • Maintain a guest-obsessed mindset focused on delivering exceptional local experiences that build loyalty and repeat visitation.
- • Balance analytical rigor with creative instinct to make data-informed decisions while adapting quickly to local market dynamics and competitive activity.
🎯 Requirements
- • 7+ years of marketing experience with demonstrated success in local, field, or regional marketing roles
- • Proven track record of driving measurable revenue and traffic results at the market level through integrated marketing campaigns
- • Strong command of digital marketing channels including paid social, local SEO, email, and digital advertising platforms
- • Experience managing CRM tools and leveraging data and guest segmentation to develop targeted, conversion-focused campaigns
- • Ability to manage multiple simultaneous campaigns and venue priorities across a defined territory with minimal oversight
- • Strong community presence and relationship-building skills, with experience cultivating local partnerships, sponsorships, and media relationships
🏖️ Benefits
- • Free Play & 1/2 price food
- • Health, dental, and vision insurance
- • 401(k) team member match
- • Free mental well-being platform
- • Eligibility for annual bonus incentive program
- • Geographic pay premiums may apply based on market conditions
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Topgolf International, Inc.
Topgolf is a global sports and entertainment company that offers a unique blend of technology, entertainment, and golf. Its core offering is a high-tech driving range experience where players hit microchipped balls towards targets on a field, receiving scores and engaging in various game formats. Beyond the driving range, Topgolf venues feature full-service restaurants, bars, event spaces, and live music, creating a social atmosphere. The company targets a broad audience, from casual socializers to avid golfers, aiming to make the sport more accessible and enjoyable. Topgolf operates numerous venues worldwide and is a subsidiary of Callaway Golf.
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