Job Overview
Location
Canada
Job Type
Full-time
Category
Marketing
Date Posted
April 21, 2026
Full Job Description
đź“‹ Description
- • Lead and execute regional marketing strategy for North America, aligning with global GTM priorities to build momentum and drive pipeline growth.
- • Drive demand and account-based marketing (ABM) through multi-channel campaigns targeting enterprise manufacturing accounts, ensuring tight alignment with NA Sales to accelerate revenue.
- • Champion content and brand localization by adapting global messaging, creating regional thought leadership, and developing customer case studies for the North American market.
- • Orchestrate regional events including trade shows, executive roundtables, and webinars, focusing on engagement quality and measurable ROI.
- • Leverage marketing technology (CRM, MAP, analytics, SEO/SEM, paid media) to optimize campaigns, measure attribution, and improve operational efficiency using AI tools.
- • Own metrics and budget by setting and tracking KPIs (CPL, CAC, pipeline contribution) and managing regional marketing spend effectively.
- • Bring deep insight into North American manufacturing markets, cultures, and buyer behaviors to inform strategy and improve market penetration.
🎯 Requirements
- • 8+ years of B2B marketing experience, ideally in enterprise SaaS or industrial technology.
- • Proven success driving net new pipeline in enterprise B2B markets, with experience selling into large manufacturing or industrial organizations.
- • Demonstrated ability to design and execute demand generation and ABM strategies that create measurable pipeline impact.
- • Experience managing and scaling regional teams or agency partners.
- • Strong grasp of digital marketing tools and analytics (HubSpot, Salesforce, Google Analytics, SEO/SEM, paid media platforms).
- • Excellent communication and storytelling skills, with an eye for high-quality content and brand consistency.
- • A data-driven mindset and comfort managing budgets, KPIs, and reporting.
- • Fluency in English required; French speaking a plus.
🏖️ Benefits
- • Dynamic and collaborative work environment.
- • Generous vacation policy starting on your first day.
- • Hybrid work policy: in-office two days per week for employees within 40 km of Québec City or 15 km of Montréal office; 100% remote otherwise.
- • Truly flexible schedule allowing adaptation of work hours.
- • Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including telemedicine and EAP.
- • Retirement savings plan with employer contributions.
- • MacBook Pro and $500 home office allowance upon hiring.
- • Tasty snacks available at all times in offices (fresh fruits, snacks, pastries, coffee, tea, etc.).
- • Generous referral bonus.
- • Tools, support, and opportunities for continuous learning and career progression.
Skills & Technologies
About Poka Inc.
Poka creates a connected worker platform for manufacturing teams. The SaaS solution combines micro-learning, standard work instructions, skill tracking, and plant-floor communication in one mobile application. Workers access bite-sized training, report issues, capture tribal knowledge, and collaborate with experts in real time. Managers gain visibility into workforce skills, operational performance, and continuous-improvement activities. The system integrates with MES, ERP, and LMS platforms to close the loop between training and execution, reduce downtime, and accelerate onboarding in factories across food, CPG, automotive, and other discrete and process industries.
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