Remote Content Marketing Strategist - New Zealand

Brafton Inc.

Job Overview

Location

Auckland

Job Type

Full-time

Full Job Description

📋 Description

• As a Remote Content Marketing Strategist at Brafton Inc., you will play a pivotal role in driving measurable growth for mid-to-large scale organizations across diverse industries by developing and executing data-informed content strategies that align with client business objectives, enhance SEO performance, boost social engagement, and generate qualified leads—directly contributing to Brafton’s mission of elevating marketing content to new global standards.
• You will manage a portfolio of 20-25 clients, serving as their trusted advisor through deep account management, where you build long-term relationships, uncover business needs, and translate strategic insights into actionable content plans that deliver ROI, all while operating with exceptional organisational rigor in a fast-paced, remote-first environment.
• Your day-to-day responsibilities include consulting with clients to assess their current content performance, conducting market and audience research, interpreting analytics from tools like Google Analytics and Google Ads, and developing comprehensive, multi-channel content strategies encompassing blogs, video, infographics, and web content that are optimised for UX and conversion.
• You will collaborate closely with Brafton’s specialised internal teams—editorial, graphics, video, social media, and web integration—to bring strategies to life, ensuring seamless execution, timely delivery, and quality control across all content assets while managing timelines, budgets, and stakeholder expectations.
• A core focus of your role will be revenue retention and growth: you will identify upsell and cross-sell opportunities, craft compelling statements of work, and present renewal strategies that demonstrate clear value, directly impacting your performance metrics and eligibility for incentive-based compensation.
• You will continuously monitor and report on campaign performance using key metrics such as traffic, engagement, lead generation, and conversion rates, translating data into clear, client-facing reports that justify strategy adjustments and showcase tangible business impact.
• Brafton fosters a culture of continuous learning and innovation, where you’ll stay ahead of emerging trends in SEO, AI-assisted content, short-form video, and interactive media, gaining exposure to cutting-edge tools and methodologies through internal training, client projects, and quarterly in-person meet-ups that strengthen team cohesion despite the remote structure.
• This role offers significant professional growth: you’ll refine your strategic thinking, deepen your expertise in B2B and B2C content funnels, master cross-functional project leadership, and develop advanced client consulting skills—positioning you as a high-impact marketing strategist capable of driving sustainable growth in any competitive market.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5 years of proven experience in account management, content marketing strategy, or digital marketing consulting with demonstrable success in client retention and revenue growth
• Expertise in SEO strategy, Google Analytics, Google Ads, social media strategy, and web analytics, with the ability to interpret data and translate insights into actionable content plans
• Exceptional organisational and project management skills, capable of juggling 20-25 client accounts while maintaining high attention to detail and meeting tight deadlines
• Outstanding communication and presentation abilities, with confidence in consulting C-level stakeholders and articulating complex strategies clearly and persuasively
• Commercial acumen—understanding how businesses generate revenue and make marketing investment decisions in competitive markets

🏖️ Benefits

• Competitive incentive plan tied to client retention and organic account growth, rewarding performance with uncapped earning potential
• Fully remote work arrangement with flexible scheduling, enabling work-life balance while serving clients across New Zealand and globally
• Paid Time Off (PTO) to support wellbeing and sustained high performance
• Quarterly in-person meet-ups and occasional client travel opportunities to build relationships and collaborate face-to-face
• Access to Brafton’s global expertise and cutting-edge content creation teams (editorial, video, graphics, social) to execute sophisticated, multi-format campaigns
• Ongoing professional development through exposure to emerging content trends, AI tools, and advanced analytics platforms

Skills & Technologies

Remote

Degree Required

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Brafton Inc.

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About Brafton Inc.

Brafton is a content marketing agency founded in 2008 that provides strategy, creation, and distribution services for articles, graphics, video, and email campaigns. It serves mid-market and enterprise clients across North America, Europe, and APAC, delivering data-driven editorial calendars, SEO research, and performance analytics through in-house writers, designers, and videographers. Offerings include blog management, eBooks, infographics, case studies, and social media assets, supported by proprietary technology and dedicated account teams. The company operates from Boston headquarters and additional offices in Chicago, San Francisco, London, and Sydney.

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