Remote MarTech Enablement Senior

United Services Automobile Association

Job Overview

Location

5 Locations

Job Type

Full-time

Full Job Description

📋 Description

• Lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving adoption and transformation across USAA using platforms including Adobe Experience Cloud, Salesforce Marketing Cloud, and Salesforce Data 360.
• Own and innovate the roadmap for change management and training programs designed to maximize the value of MarTech solutions across marketing, technology, and operations teams.
• Design and deliver scalable, user-centric enablement frameworks that accelerate technology adoption and optimize performance through training programs, communication plans, and best practices.
• Partner with senior stakeholders across marketing, technology, and operations to serve as a thought leader, inspiring teams to embrace innovation and improve technical proficiency in MarTech ecosystems.
• Facilitate the discovery, delivery, and performance of digital and technology products and experiences for USAA members by collaborating with cross-functional stakeholders including UX, Business, Technology, and Ops.
• Translate customer needs and technological opportunities into actionable initiatives, requirements, epics, and features, driving execution strategy from ideation to market validation.
• Develop and shepherd complex Digital/Technology product and experience opportunities through the full lifecycle, aligning with strategic priorities and ensuring alignment across departments.
• Create Business Case artifacts and hypotheses to scope, prioritize, and justify innovation investments related to MarTech enablement and digital product development.
• Apply advanced data-driven problem-solving techniques and analytical rigor to measure product and experience performance against KPIs and KRIs, using insights to drive continuous improvement.
• Generate meaningful insights through multiple tools and resources to uncover opportunities for enhancing digital products, experiences, and enablement programs.
• Lead cross-functional product teams to discover, design, and build new digital and technology-driven products and features by coordinating efforts with organizational leaders.
• Prepare and deliver compelling presentations and communications to diverse audiences, including senior leadership, to articulate complex concepts and strategic initiatives.
• Conduct internal and external research and situational analysis to identify industry best practices and emerging trends, applying them to increase the effectiveness of digital and MarTech solutions.
• Maintain and apply advanced knowledge of Business, Technology, UX, and product management principles to guide enablement and product strategy.
• Serve as a resource to team members, assisting with onboarding and mentoring new employees in MarTech enablement and product development practices.
• Identify, measure, monitor, and control risks associated with business activities in compliance with USAA’s risk and compliance policies and procedures.
• Leverage emerging technologies such as digital learning platforms and AI-driven training personalization to enhance user experience and adoption of MarTech platforms.
• Ensure enablement programs support interconnected systems including CDP, CRM, workflow tools, and outbound marketing platforms with a holistic understanding of the MarTech ecosystem.
• Define and track success metrics for technology adoption and use data-driven insights to optimize enablement strategies and training outcomes.
• Drive clarity and alignment among teams and stakeholders by applying big-picture thinking to enablement, product strategy, and digital transformation efforts.

🎯 Requirements

• 6+ years of Digital/Technology Product Management experience, including Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing
• Bachelor’s degree OR 4 years of related experience in lieu of degree
• Proven ability to develop, influence, present, and communicate complex concepts to cross-functional teams, non-technical users, and leadership
• Demonstrated experience working in an Agile, Lean Product Development, and Lean Portfolio Management environment
• Knowledge of digital and technology strategy, roadmap development, journey mapping, competitive analysis, and situation analysis methods
• Experience applying Experience Design and Human Centered Design concepts to product and experience delivery

🏖️ Benefits

• Comprehensive medical, dental, and vision plans
• 401(k) and pension plans
• Life insurance coverage
• Parental benefits and adoption assistance
• Paid time off including paid holidays and 16 paid volunteer hours
• Wellness programs and career path planning with continuing education support

Skills & Technologies

Senior

Remote

$114k-218k

Degree Required

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United Services Automobile Association

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About United Services Automobile Association

United Services Automobile Association is a Fortune 500 financial services group headquartered in San Antonio, Texas, founded in 1922 by Army officers to insure each other’s vehicles. Today it provides banking, insurance, investment, and retirement products to current and former members of the U.S. military and their families. The member-owned reciprocal inter-insurance exchange operates under charters in Texas and serves over 13 million members worldwide. The association maintains strict eligibility rules tied to military service and is consistently ranked among the top U.S. insurers and banks for customer satisfaction and financial strength.

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