Sales Director, Home Services

📋 Description

• • Nexstar Media Group, the nation's largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven Sales Director to spearhead strategic sales initiatives within the critical Home Services category.
• • This pivotal role is designed for a seasoned sales leader who will be instrumental in driving significant revenue growth by expertly positioning Nexstar’s comprehensive suite of cutting-edge advertising and marketing solutions. These solutions span across digital, linear, and advanced AdTech platforms, targeting independent and franchise Home Services providers such as HVAC, Plumbing, Roofing, Flooring, Windows, and Remodeling companies.
• • As the national subject matter expert for the Home Services category, you will own the overarching sales strategy, its meticulous execution, and the ultimate revenue performance for this vertical. This requires a deep, nuanced understanding of the unique challenges and opportunities within this sector.
• • A core responsibility will be to develop and implement a robust go-to-market strategy, ensuring that Nexstar’s offerings are effectively communicated and adopted by clients. This involves creating compelling narratives and value propositions that resonate with the specific needs of Home Services businesses.
• • You will play a crucial role in sales enablement, equipping local and regional sales teams with the essential tools, playbooks, and sales collateral tailored specifically to the Home Services vertical. This ensures consistency and effectiveness across all market interactions.
• • Providing ongoing, hands-on coaching and development to the sales teams is paramount. This includes conducting joint sales calls, performing in-depth pipeline reviews, and offering strategic guidance to accelerate sales team proficiency and improve deal velocity.
• • Crafting category-specific messaging frameworks that directly align with Home Services marketing objectives is a key deliverable. This includes focusing on metrics such as call volume, appointment volume, site attribution, and lead generation, demonstrating a clear understanding of client KPIs.
• • The Sales Director will be responsible for building and executing a strategic business plan aimed at driving measurable revenue increases within the Home Services vertical. This will be achieved through direct engagement with key clients and by empowering local market teams to maximize their potential.
• • Collaboration with AdTech partners and vendors is essential to ensure a robust and tailored product offering that meets the evolving demands of Home Services providers. This involves staying abreast of technological advancements and integrating them into Nexstar's solutions.
• • Staying ahead of the curve is critical. You will be expected to attend industry-specific trade shows, continuously monitor industry trends, understand OEM co-op incentives, plan for seasonal activations, and analyze competitive landscapes to inform and refine sales strategies.
• • The role requires a proactive approach to identifying new business opportunities and expanding Nexstar's footprint within the Home Services sector. This includes nurturing relationships with existing clients and actively seeking out new prospects.
• • You will leverage Nexstar’s extensive media assets, including broadcast television, local news websites, and digital advertising platforms, to create integrated campaigns that deliver measurable results for Home Services clients.
• • This position demands a strategic thinker with a proven ability to translate complex advertising concepts into clear, actionable solutions for clients.
• • The ideal candidate will possess a strong understanding of performance marketing principles and how to apply them to drive tangible business outcomes for Home Services businesses.
• • You will be a key contributor to Nexstar’s overall sales strategy, providing insights and recommendations based on your deep category expertise.
• • This role offers a unique opportunity to shape the future of advertising solutions for a vital industry and to make a significant impact on Nexstar's revenue growth.