Job Overview
Location
Denver
Job Type
Full-time
Category
Sales
Date Posted
April 5, 2026
Full Job Description
đź“‹ Description
- • As the Head of Sales at Fira Health, Inc., you will own the revenue number and go-to-market strategy to scale the company’s home health platform across Texas and beyond, working directly with founders to build a scalable commercial engine that drives care delivery nationwide.
- • You will define and execute multi-market expansion plans, set data-backed revenue targets, own the P&L for the sales organization, and build forecasting and pipeline management systems to ensure predictable growth.
- • You will design and build the sales organization from the ground up — hiring and developing Regional Sales Managers/Directors, establishing operating cadences, creating talent strategies, and setting compensation structures to attract and retain top performers.
- • You will lead strategic enterprise partnerships with major health systems, securing preferred provider status and value-based alliances by engaging C-suite executives and positioning Fira Health as a transformative partner through its technology-enabled cost and quality advantages.
- • You will build scalable go-to-market infrastructure including CRM, territory planning, lead routing, performance analytics, and training playbooks to accelerate rep ramp and ensure consistent execution.
- • You will serve as a key member of the executive leadership team, contributing to company strategy, board reporting, fundraising narratives, and translating field insights into product and operational improvements.
- • You will operate with a player-coach mindset, combining strategic vision with hands-on execution in a fast-moving, high-growth startup environment where low ego and high ownership are essential.
🎯 Requirements
- • 10+ years in sales leadership, with at least 2 years in a VP of Sales, SVP, or CRO role — proven experience leading organizations, not just teams
- • Proven track record of building and scaling a sales organization from scratch, including multi-market team buildout, sales operations infrastructure (CRM, reporting, territory planning, forecasting), and compensation design through significant revenue milestones (ideally $20M+ ARR or equivalent)
- • Field sales leadership experience — having built and overseen field sales teams, managed territory-level performance, and deeply understood the day-to-day realities of field representatives
- • Hands-on, player-coach mentality — demonstrated ability to build from zero and roll up sleeves in fast-moving, resource-constrained environments
🏖️ Benefits
- • Base salary of $160k–$250k with performance-based incentives tied to organizational revenue growth, enabling total on-target earnings well above $1M/yr for top performers
- • Escalating bonus tiers designed to create meaningful upside as the organization scales
- • Equity participation commensurate with seniority and impact of the role
- • Full authority to build your team — headcount investment follows performance
Skills & Technologies
About Fira Health, Inc.
Fira Health is a digital health company focused on improving the lives of individuals with chronic conditions, particularly diabetes. They offer a comprehensive platform that integrates care management, patient engagement, and personalized health insights. Their solution aims to empower patients with the tools and support needed to better manage their health, reduce complications, and improve overall well-being. By leveraging technology and data, Fira Health seeks to create a more connected and effective healthcare experience, bridging the gap between patients and their care providers. Their approach emphasizes proactive care, education, and continuous support to foster long-term health improvements.
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