New Wave Capital Limited logo

Sales Executive

Job Overview

Location

London

Job Type

Full-time

Category

Sales

Date Posted

March 24, 2026

Full Job Description

đź“‹ Description

  • • As a Sales Executive at Capital on Tap, you will play a pivotal role in driving the company’s mission to empower 1 million small businesses by 2030 through its all-in-one business credit card and spend management platform. Your work will directly contribute to scaling a fast-growing, profitable fintech that serves over 200,000 businesses globally, combining high-impact sales with a supportive, values-driven culture.
  • • You will own the full 360-degree sales cycle — from identifying and sourcing small and medium-sized enterprises (SMEs) to closing deals and managing early account relationships — ensuring a seamless experience that aligns with Capital on Tap’s customer-first ethos.
  • • Day to day, you will build and manage your own sales pipeline by researching, sourcing, and qualifying new SME leads through strategic outreach.
  • • You will make 30–50 outbound calls daily to business owners and decision-makers, leveraging strong communication skills to articulate the value proposition of the credit card and spend management tools.
  • • You will represent the Capital on Tap brand in high-impact sales conversations, tailoring your approach to meet the unique needs of each prospect and closing deals that drive both revenue and early product adoption.
  • • You will consistently hit quarterly targets by converting new customers and fostering early usage, using data and feedback to refine your approach and improve conversion rates.
  • • You will adhere to strict compliance standards and FCA regulations, ensuring all sales activities protect customers and uphold the company’s reputation for trust and integrity.
  • • You will join a collaborative team of 8–12 Business Development Managers across London, Brighton, Manchester, and remote locations, reporting to a Sales Manager in a high-energy, supportive environment that celebrates initiative and teamwork.
  • • The company fosters a culture rooted in its core values: Just Pilot (rapid experimentation), Why Not Today? (bias for action), Be a Buddy (collaboration and integrity), Owners and Dates (accountability), and Feedback (continuous growth), creating an environment where you can thrive and grow.
  • • In this role, you will develop advanced B2B sales expertise, mastering high-volume outbound prospecting, consultative selling, and early-stage account management — skills that are highly transferable and valuable across industries.
  • • You will gain deep exposure to the fintech sector, learning how innovative financial products solve real pain points for small businesses, positioning you for long-term career progression within a profitable, scaling organization.

🎯 Requirements

  • • Proven 360-sales experience across prospecting and early account management
  • • Strong outbound B2B prospecting and lead-generation skills
  • • Experience with high-volume cold-calling and outreach
  • • High ownership, urgency, and accountability for targets
  • • Ability to set and manage your own daily activity goals
  • • Commitment to high standards and excellent customer service

🏖️ Benefits

  • • Private Healthcare including dental and opticians services through Vitality
  • • Worldwide travel insurance through Vitality
  • • Anniversary Rewards (ÂŁ250, ÂŁ500, ÂŁ750, 4-week fully paid sabbatical)
  • • Salary Sacrifice Pension Scheme up to 7% match
  • • Octopus EV Salary Sacrifice Scheme
  • • 28 days holiday (plus bank holidays)
  • • Annual Learning and Wellbeing Budget
  • • Enhanced Parental Leave
  • • Cycle to Work Scheme
  • • Season Ticket Loan
  • • 6 free therapy sessions per year
  • • Dog Friendly Offices
  • • Free drinks and snacks in our offices

Skills & Technologies

Remote
ÂŁ30k-38k

Ready to Apply?

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New Wave Capital Limited logo
New Wave Capital Limited
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About New Wave Capital Limited

New Wave Capital Limited, trading as Capital on Tap, is a UK-based fintech that offers unsecured business credit cards and revolving credit facilities to small and medium-sized enterprises. The company provides fast online approval, credit limits up to ÂŁ100,000, and cashback rewards, focusing on helping UK and US businesses manage cash flow and simplify expense management through an integrated digital platform and mobile app.

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