SBE-CPT-10478 Email Marketing Specialist

20four7 Remote Staff Inc.

Job Overview

Location

Worldwide

Job Type

Full-time

Full Job Description

📋 Description

• As an Email Marketing Specialist, you will be instrumental in crafting and executing compelling email campaigns that drive engagement and promote our client's events, retreats, workshops, and special offerings. This is a remote, independent contractor role ideal for a detail-oriented and creative marketing professional with a passion for effective communication and a proven track record in email marketing.
• Your primary responsibility will be to develop, write, design, and schedule a minimum of two impactful email campaigns each month. These campaigns will serve as crucial touchpoints for our clients, informing their audience about recent or upcoming activities and special promotions.
• You will be tasked with creating highly targeted campaigns, meticulously segmenting subscriber lists to ensure the right message reaches the right audience at the right time. This strategic approach is key to maximizing campaign effectiveness and achieving client objectives.
• Maintaining an organized and consistent email marketing calendar is essential. This calendar will need to be meticulously aligned with the client's overarching business goals, ensuring that all email communications are timely, relevant, and contribute to broader marketing strategies.
• Accuracy and brand consistency are paramount. You will ensure that all email content is not only error-free but also adheres strictly to brand guidelines and messaging frameworks, reinforcing a cohesive brand identity across all communications.
• The role demands strong copywriting skills. You will be responsible for writing persuasive and engaging email copy for a variety of purposes, including newsletters, event recaps, invitations to exclusive retreats, promotional announcements, and general updates.
• A key aspect of your role will involve repurposing existing content. You will transform information from events, workshops, and internal communications into dynamic and engaging email formats that capture attention and drive action.
• Collaboration with leadership and project owners will be necessary to gather essential highlights and key messaging points, ensuring that your email content is informed, accurate, and impactful.
• On the technical execution front, you will expertly manage email lists, segments, and subscriber groups. This involves meticulous organization and strategic segmentation to facilitate targeted outreach and personalized communication.
• Building responsive and visually appealing email designs using templates within the chosen email marketing platform is a core function. Your designs should be clean, engaging, and optimized for all devices.
• To continuously improve campaign performance, you will conduct A/B testing on various elements, including subject lines, body copy, and email layouts. This data-driven approach will help identify what resonates best with the audience.
• Ensuring best practices for email deliverability, formatting, and compliance with relevant regulations (e.g., GDPR, CAN-SPAM) is critical to maintaining a healthy sender reputation and reaching subscribers effectively.
• You will also be involved in setting up and managing basic automation workflows. This includes creating essential sequences such as welcome emails for new subscribers, follow-up emails after events, and timely reminders for upcoming activities.
• Monitoring list health is an ongoing responsibility. You will analyze subscriber engagement, identify trends, and recommend strategies for improving engagement, retention, and overall list growth.
• Tracking key performance metrics is fundamental to understanding campaign success. This includes monitoring open rates, click-through rates, conversion rates, and overall engagement metrics.
• You will prepare comprehensive monthly performance summaries. These reports should not only present the data but also offer insightful analysis and actionable recommendations for optimization.
• Utilizing campaign data to refine content strategy, improve segmentation, and optimize sending times will be a continuous process, ensuring that campaigns become increasingly effective over time.
• Close coordination with events, operations, and retreat teams is vital for gathering content and promotional details. Ensuring the accuracy of promotional schedules will be a shared responsibility.
• Maintaining organized documentation of all campaigns, creative assets, and performance reports is essential for efficient workflow and future reference.
• In addition to core email marketing duties, you will provide light website content management support, typically up to 2 hours per month. This may involve uploading recent press features, interviews, or TV segments, adding downloadable resources like workbooks, and making minor text or verbiage updates.
• You will also be responsible for setting up and managing promo codes for downloadable products, contributing to the client's sales and marketing efforts.
• Each engagement is structured around a defined scope of work and governed by an independent contractor agreement, emphasizing a professional and results-oriented approach.

🎯 Requirements

• Proven experience in email marketing, digital marketing, or content creation, with a strong portfolio showcasing successful campaigns.
• Exceptional copywriting, editing, and proofreading skills, with the ability to craft compelling and persuasive marketing copy.
• Hands-on experience with popular email marketing platforms such as Mailchimp, ConvertKit, ActiveCampaign, Klaviyo, or similar.
• Ability to create visually clean, engaging, and responsive email designs using templates.
• Solid understanding of email list management, segmentation techniques, and basic automation workflows.
• Analytical mindset with the ability to interpret performance data, derive insights, and apply them to optimize campaigns.
• Excellent organizational and time-management skills, with a demonstrated ability to manage multiple tasks and meet deadlines.
• Proactive, detail-oriented, and capable of working independently with minimal supervision.

🏖️ Benefits

• Competitive rates commensurate with experience and skills.
• Weekly payments for services rendered, ensuring consistent cash flow.
• Access to a wide variety of open roles, offering diverse opportunities for growth and engagement.
• Free training and upskilling programs to enhance your professional development.
• Constant support and guidance from the 20four7VA team.
• A vibrant and supportive community of fellow contractors.
• Opportunity to work with clients in developed markets like the US, UK, Canada, and Australia.

Skills & Technologies

Remote

Degree Required

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20four7 Remote Staff Inc.

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About 20four7 Remote Staff Inc.

20four7 Remote Staff is a global virtual staffing company that connects businesses with skilled remote professionals. They specialize in providing virtual assistants, customer support, administrative staff, and specialized roles like SEO and digital marketing experts. Their business model focuses on offering cost-effective and flexible staffing solutions, enabling companies to scale their operations without the overhead of traditional employment. They cater to a diverse range of industries, helping businesses improve efficiency and productivity by leveraging talent from around the world. 20four7 Remote Staff aims to be a reliable partner for businesses seeking to optimize their workforce through remote talent acquisition.

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