Senior Account Strategist, Paid Media (Remote UK) - Future Opening

📋 Description

• • Directive Consulting is seeking a highly skilled and motivated Senior Account Strategist, Paid Media, to join our dynamic team and drive exceptional performance for our SaaS and Tech clients.
• • This pivotal role reports directly to the Associate Director and is instrumental in shaping and executing cutting-edge paid media strategies that focus on tangible business outcomes like Sales Qualified Leads (SQLs) and customer acquisition, moving beyond traditional marketing metrics.
• • As a Senior Paid Media Strategist, you will be the primary point of contact for enterprise clients, responsible for communicating campaign results, developing bespoke strategies, and delivering high-impact paid media solutions.
• • You will gain invaluable experience crafting and managing high-performing paid media campaigns for leading enterprise SaaS businesses, contributing directly to their growth and success.
• • Your core responsibility will be to oversee and lead a portfolio of complex Paid Media accounts, ensuring strategic alignment and optimal performance.
• • You will serve as the direct, trusted advisor to client contacts, building strong relationships and fostering a collaborative partnership.
• • Regular communication with vendors and operational partners is essential to ensure seamless execution, maintain work quality, and identify opportunities for process improvement.
• • A key aspect of this role involves driving referrals through exceptional client relationships and leveraging your professional network.
• • You will be tasked with building and presenting comprehensive client strategies on a quarterly basis, outlining objectives, tactics, and expected outcomes.
• • A critical function is the ability to create, meticulously maintain, and strategically optimize budgets for paid media campaigns across a diverse range of channels, ensuring maximum return on investment.
• • You must develop a deep and nuanced understanding of each client's unique market positioning, competitive landscape, and distinct value propositions to tailor strategies effectively.
• • Ensuring the accuracy of lead routing within client CRMs is vital for tracking campaign effectiveness and sales funnel progression.
• • A solid understanding of the strategic value and application of Programmatic campaigns is required to enhance overall media effectiveness.
• • You will be responsible for managing your personal productivity and utilization, ensuring efficient time management and contribution to team goals.
• • Close collaboration with the Associate Director is necessary to guarantee that both internal team objectives and client-specific goals are consistently met and exceeded.
• • You will execute and continuously optimize Pay-Per-Click (PPC) advertising campaigns across major platforms including Google Ads, Facebook Ads, and LinkedIn Ads, with a sharp focus on in-depth keyword research, compelling ad copywriting, precise audience targeting, and aggressive optimization to maximize ROI.
• • Success in this role means effectively managing approximately five mid-tier and enterprise accounts, building deep client trust and fostering relationships that lead to consistent renewals and long-term partnerships.
• • You will be expected to meet and exceed department-level Objectives and Key Results (OKRs), focusing on client growth, goal attainment, and overall satisfaction.
• • Identifying and cross-selling additional services that align with client goals and objectives will be a key contributor to account growth and client success.
• • Clearly and effectively communicating campaign results, insights, and strategic recommendations to client points of contact and executive stakeholders is paramount.
• • Demonstrating exceptional decision-making capabilities, particularly concerning the strategic direction and optimization of client accounts, will be a hallmark of success.
• • You will embody Directive's core values in every interaction, both internally with colleagues and externally with clients, fostering a positive and results-oriented environment.
• • You will be a proactive problem-solver, bringing a unique perspective on how to drive value for SaaS clients and staying at the cutting edge of the digital marketing industry, always seeking opportunities to grow and share knowledge.
• • The ability to organize, prioritize, and manage multiple complex projects simultaneously without compromising quality is essential.
• • You possess a quality-obsessed mindset, maintaining a passion for advertising and a commitment to delivering outstanding work.
• • While remote, there may be occasional travel requirements to visit clients, approximately once per year per client or as needed, to strengthen relationships and gain deeper insights.
• • This role is ideal for an individual who is equal parts competitive and curious, driven by a desire to achieve measurable results and continuously learn.
• • You will leverage data analysis tools such as Google Analytics, GA4, and Excel to derive actionable insights and inform strategic decisions.
• • Understanding the value of Programmatic campaigns and how they integrate with other paid media efforts is crucial for comprehensive strategy development.
• • You will be responsible for ensuring lead routing accuracy within client CRMs, a critical step in the sales funnel.
• • Personal productivity and utilization will be closely monitored, emphasizing efficient work habits and contribution to team targets.
• • Working closely with the Associate Director ensures alignment on internal and client objectives, fostering a cohesive team approach.
• • The role demands a proactive approach to campaign execution and optimization across multiple platforms, focusing on key performance indicators.
• • You will be expected to contribute to the agency's growth by driving referrals and expanding client relationships.
• • Strategic planning will involve developing quarterly client roadmaps that align with their business objectives.
• • Budget management requires meticulous attention to detail and a strategic approach to allocation across various paid media channels.
• • A deep understanding of client business models and value propositions is fundamental to developing effective strategies.
• • You will be a key player in ensuring that clients achieve their desired outcomes through expertly managed paid media campaigns.
• • This role offers a unique opportunity to work with a leading performance marketing agency and make a significant impact on the success of SaaS and Tech companies.