Senior Alliances Manager (India)

📋 Description

• • Serve as the primary liaison between Tricentis and key System Integrators across Quality Engineering, Enterprise Application, and Vertical Practices in India to drive joint revenue growth.
• • Develop and execute comprehensive joint strategic plans with alliance partners, defining business goals, priorities, and investment requirements aligned with Tricentis objectives.
• • Act as the key counterpart to Account Executives and Field Sales Managers, ensuring seamless collaboration on partner-driven sales initiatives within the assigned territory.
• • Evangelize Tricentis AI-powered continuous testing solutions within the Enterprise Applications ecosystem to generate net new revenue opportunities from existing and targeted client bases.
• • Identify, qualify, and develop new business opportunities by syncing with end-user sales representatives and alliance partners to close deals in the region.
• • Design, implement, and lead partner-driven sales programs that enhance pipeline generation and accelerate software bookings through strategic alliances.
• • Lead and optimize co-sales strategies including sell-to, sell-with, and sell-through models to maximize partner effectiveness and revenue contribution.
• • Build and expand partner networks at both field and executive levels to strengthen Tricentis’ market presence and influence.
• • Plan and conduct regional workshops that communicate the business and technical value propositions of Tricentis solutions, empowering partners to improve service delivery and profitability.
• • Maintain accurate and up-to-date opportunity pipelines within CRM, ensuring visibility and alignment across sales and partner teams.
• • Consistently exceed regional performance quotas and targets by driving measurable growth through strategic alliances and partner engagement.
• • Foster strong relationships with strategic decision-makers at partner organizations to enable long-term collaboration and joint success.
• • Promote Tricentis’ core values of self-awareness, accountability, speed, innovation, customer service, teamwork, and ambition in all partner interactions.
• • Source and nurture partner leads in coordination with the field sales team to increase software bookings and expand market reach across India.
• • Ensure compliance with global sanctions and export control regulations by verifying candidate eligibility and maintaining adherence to restricted party list requirements.