Senior Associate, Account Based Marketing (NYC)

DailyPay, Inc.

Job Overview

Location

NYC Headquarters

Job Type

Full-time

Full Job Description

📋 Description

• Manage the Always-On ABM Engine using Common Room to identify and engage in-market accounts in real-time based on intent data signals.
• Translate buying signals into immediate, actionable sales plays to drive measurable pipeline growth in Large Enterprise and Strategic segments.
• Monitor account and contact-level activity to route high-value intent signals to the appropriate sales owners, ensuring no opportunity is overlooked.
• Support the end-to-end execution of 1:Many industry campaigns to expand market coverage and increase brand awareness among target accounts.
• Collaborate with Marketing Ops and Rev Ops to maintain ABM systems, including segmentation, automation workflows, and performance tracking.
• Ensure full visibility into ABM and intent data performance by maintaining accurate reporting dashboards and KPIs tied to pipeline generation.
• Conduct in-depth account research to build targeted lists and personalize outreach strategies for enterprise-level prospects.
• Work closely with sales teams to align marketing efforts with pipeline goals and optimize lead qualification processes.
• Execute digital media campaigns across channels to amplify ABM initiatives and increase engagement with target accounts.
• Maintain organization and precision in managing multiple ABM campaigns simultaneously, ensuring deadlines and performance targets are met.
• Utilize marketing automation and CRM platforms (e.g., Salesforce, Marketo) to trigger workflows, track engagement, and update account records.
• Analyze campaign performance data to extract insights and recommend adjustments that improve conversion rates and ROI.
• Communicate cross-functionally with sales, marketing, and operations teams to ensure consistent messaging and alignment on account priorities.
• Support the scaling of ABM processes from pilot programs to enterprise-wide implementation, documenting best practices and refining workflows.
• Maintain a data-driven approach to decision-making, leveraging metrics to evaluate the effectiveness of each ABM initiative.
• Stay current with ABM best practices and emerging trends in intent data, account intelligence, and B2B marketing automation.
• Ensure all ABM activities comply with company standards for data accuracy, privacy, and compliance.
• Contribute to the development of content assets used in ABM campaigns, working with creative and content teams to tailor messaging for target industries.
• Track and report on pipeline contributions from ABM activities, providing regular updates to the Senior Manager, ABM and sales leadership.
• Partner with customer success and sales enablement teams to ensure seamless handoff of engaged accounts into the sales funnel.
• Proactively identify gaps in account coverage or signal quality and propose solutions to enhance the efficiency of the ABM engine.
• Balance independent execution with collaborative teamwork to support both strategic planning and tactical campaign delivery.

🎯 Requirements

• Bachelor's Degree or equivalent experience
• 3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation
• Experience executing digital media campaigns
• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
• Strong understanding of ABM principles and best practices
• Highly organized, data-driven, and detail oriented

🏖️ Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Unlimited PTO
• 401K with company match
• Employee Assistance Program

Skills & Technologies

Senior

Onsite

Degree Required

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DailyPay, Inc.

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About DailyPay, Inc.

DailyPay provides an on-demand pay platform that integrates with employer payroll systems, allowing employees to access earned wages before the scheduled payday. Founded in 2015 and headquartered in New York City, the company partners with enterprises across retail, hospitality, healthcare and contact-center industries to offer real-time pay transfers, automated savings, financial counseling and analytics dashboards that reduce turnover and support workforce financial wellness.

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