Senior Associate, Partner Marketing, CN

Airwallex (UK) Limited

Job Overview

Location

CN - Shanghai

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of influencer and ecosystem marketing strategies across Greater China to drive brand authority and revenue growth for Airwallex’s global payments platform.
• Source, onboard, and manage a scalable network of B2B-focused KOLs and KOCs on platforms including Xiaohongshu (RED), WeChat Channels, Douyin, Bilibili, and YouTube, using human-centric storytelling to simplify complex financial products like FX transfers and AI billing.
• Establish and nurture strategic partnerships with vertical industry media outlets to amplify brand awareness through co-branded content, online placements, and live industry activations.
• Build and manage a high-conversion affiliate marketing program by identifying and engaging niche publishers and performance-driven partners to directly generate user acquisition and revenue.
• Proactively scout and cultivate alliances with upstream and downstream ecosystem partners—including technology providers, trade associations, and industry bodies—to create joint value propositions and expand market reach.
• Serve as the primary liaison between global marketing teams, local sales leaders, and external partners to align campaigns with regional needs while ensuring brand consistency and compliance.
• Manage multi-million RMB marketing budgets with operational discipline, coordinating high-frequency campaign cycles and event calendars across digital and offline channels.
• Leverage data-driven insights—including Video View, CPR, CPE, Viral Post Rate, and lead conversion metrics—to optimize campaign performance and refine ROI frameworks in real time.
• Utilize marketing automation tools, CRM systems (Salesforce preferred), and analytics platforms (GA4, BI tools) to track, measure, and report on campaign effectiveness across all partner channels.
• Translate global brand guidelines into culturally resonant, locally executed marketing activations tailored to the Greater China digital landscape.
• Navigate complex stakeholder environments across cultural and organizational boundaries, balancing speed, rigor, and brand safety in all partner interactions.
• Maintain deep familiarity with China’s digital ecosystem, including RedNote, Douyin, WeChat, and Baidu, and apply this expertise to drive trust-based marketing outcomes.
• Collaborate with product and sales teams to ensure partner campaigns align with product launches, regional business goals, and customer acquisition targets.
• Continuously identify emerging platforms, creator trends, and partnership opportunities within China’s B2B professional space to stay ahead of market shifts.
• Ensure all marketing activities comply with local regulations and Airwallex’s brand safety policies while maximizing engagement and conversion potential.

🎯 Requirements

• 5+ years in B2B marketing, influencer marketing, or partner management, preferably within fintech, SaaS, or cross-border payment sectors
• Deep hands-on experience with China’s digital ecosystem (Xiaohongshu, Douyin, WeChat, Baidu) and proven success in driving business outcomes through influencer-led seeding and trust-building
• Demonstrated ability to manage multi-million RMB budgets and high-frequency event calendars with operational precision
• Proficiency in marketing automation tools, CRM systems (Salesforce preferred), and data analytics platforms (GA4, BI tools)
• Native-level Mandarin and professional-level English (written and verbal) with ability to navigate cross-cultural stakeholder relationships
• Existing relationships with B2B-focused creators, financial industry media, or trade associations in Greater China

🏖️ Benefits

• Opportunity to work with a global fintech leader valued at US$8 billion and backed by top-tier investors including Visa, Mastercard, Sequoia, and Salesforce Ventures
• Collaborative environment with over 2,200 innovative professionals across 26 global offices
• Exposure to cutting-edge payments and embedded finance technology used by global clients like SHEIN, Qantas, and Brex
• Fast-paced, founder-like culture emphasizing ownership, accelerated learning, and real impact
• Use of AI tools to enhance productivity and solve complex problems
• Equal opportunity employer valuing diversity and inclusion

Skills & Technologies

Senior

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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