Senior Communications Manager Spain & Germany

Back Market Inc.

Job Overview

Location

Berlin

Job Type

Full-time

Full Job Description

📋 Description

• Lead the integrated communications strategy for Spain and Germany, aligning corporate milestones, product launches, and cultural narratives with measurable business outcomes.
• Build and protect Back Market’s reputation across both markets through earned media, influencer engagement, and crisis communications.
• Develop and maintain deep relationships with journalists and editors covering tech, sustainability, business, and culture in Spain and Germany.
• Manage and evaluate performance of PR agencies across both markets, ensuring high standards of execution and ROI on communications spend.
• Cultivate and maintain an active earned influencer community of 5–15 authentic advocates who naturally promote Back Market’s mission.
• Craft compelling narratives that translate the complexities of the circular economy and refurbished tech into relatable consumer stories.
• Serve as trusted communications advisor to country managers and marketing leadership, preparing executives for media interviews and public appearances.
• Develop and execute crisis communications plans with rapid response capabilities for potential reputational risks in Spain and Germany.
• Coordinate cross-functionally with marketing, brand activism, partnerships, and sustainability teams to ensure consistent messaging and amplified impact.
• Own the full communications lifecycle—from strategic planning and content creation to media outreach, influencer seeding, and performance measurement.
• Travel regularly between Spain and Germany to build local relationships, attend events, and collaborate with regional teams.
• Translate corporate initiatives—such as funding rounds, policy positions, and expansion plans—into media-ready narratives that resonate with national audiences.
• Drive consumer storytelling around brand trust, product moments, and cultural relevance, ensuring Back Market remains top-of-mind in both markets.
• Champion sustainability messaging by connecting Back Market’s environmental impact (92% less carbon emissions than new devices) to public conversations about responsible tech consumption.
• Demonstrate agility in a fast-paced, ambiguous environment, balancing multiple priorities with precision and creativity.
• Operate with autonomy as the primary communications lead for two key European markets, requiring independent judgment and strong decision-making.
• Maintain direct, trusted relationships with national media influencers and outlets capable of driving meaningful public dialogue.
• Ensure all communications reflect Back Market’s B Corp values, diversity commitments, and mission-driven culture.
• Adapt messaging to reflect local cultural nuances while maintaining global brand consistency.
• Measure and report on communications effectiveness using qualitative and quantitative metrics tied to business goals.

🎯 Requirements

• 4–8 years leading integrated communications programs for European audiences or equivalent hands-on communications leadership experience
• Fluent English plus fluent Spanish OR fluent German
• Proven track record managing PR agencies in European markets and holding them to high performance standards
• Demonstrated success in building and activating earned influencer communities that drive genuine engagement
• Experience translating complex topics (e.g., sustainability, circular economy) into compelling consumer-facing narratives
• Direct, established relationships with journalists who shape national media conversations in Spain or Germany

🏖️ Benefits

• Mission-driven work environment where daily activities directly reduce environmental impact through circular tech adoption
• Hybrid work model: 2 remote days per week, 1 remote work week per quarter, plus 3 additional flex days
• Employee Resource Groups including mentorship programs, comprehensive accessibility policies, and cultural competency training
• Support for diverse, inclusive teams as a certified B Corp (93.2 score)
• Hands-on career development within a fast-paced, innovative scale-up environment
• Opportunity to work across Spain and Germany with regular travel between markets

Skills & Technologies

Senior

Remote

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Back Market Inc.

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About Back Market Inc.

Back Market operates an online marketplace specializing in professionally refurbished electronics. Founded in 2014 and headquartered in Paris, the company connects certified refurbishers with consumers across North America and Europe, offering smartphones, laptops, tablets, and household appliances. Each device undergoes testing, repair, and quality control to meet warranty-backed standards. The platform aims to extend product lifecycles, reduce electronic waste, and provide affordable alternatives to new electronics. Sellers are vetted for compliance, and Back Market handles logistics, customer support, and guarantees. Revenue comes from commissions on sales and partnerships with carriers and insurers.

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