Senior Conversion & Product Analyst (all genders)

Glow25 GmbH

Job Overview

Location

Remote - Europe Only

Job Type

Full-time

Full Job Description

📋 Description

• Partner with Product Managers and Marketing teams to define success metrics, evaluate A/B experiments, and generate actionable insights from user behavior data.
• Own and maintain a sophisticated cross-platform conversion funnel that tracks user journeys across websites, channels, and touchpoints.
• Design, implement, and maintain event tracking systems using both client-side and server-side instrumentation to ensure accurate, privacy-compliant data collection.
• Analyze marketing campaign performance to assess user acquisition quality, channel effectiveness, and ROI across digital platforms.
• Collaborate with the CRM team to deliver insights on subscription patterns, newsletter engagement, refer-a-friend programs, and loyalty program performance to optimize retention and customer lifetime value.
• Use SQL and dbt to model, transform, and clean raw data into reliable, reusable datasets that power dashboards and ad-hoc analyses.
• Proactively identify trends, anomalies, and opportunities in user behavior to drive product and marketing improvements without explicit direction.
• Enable self-service analytics by creating clear documentation, training materials, and intuitive data sets in Lightdash to empower non-technical teams.
• Work within a centralized Data team to support data-driven decision-making across the organization, bridging technical execution with business strategy.
• Ensure all data infrastructure and tracking practices comply with privacy regulations and company standards.
• Translate complex data findings into clear, compelling narratives for stakeholders across Product, Marketing, and CRM.
• Continuously improve data quality, tracking accuracy, and analytical processes to scale insights as the business grows.
• Contribute to the development of a data-literate culture by mentoring team members and promoting best practices in analytics.
• Monitor and optimize key product and marketing KPIs through regular reporting and real-time dashboards.
• Support the integration of Shopify data into the broader analytics stack to enhance e-commerce performance analysis.

🎯 Requirements

• 3+ years of experience in product analytics roles with exposure to both product and marketing analytics
• Proven expertise in event tracking (client-side and server-side), product instrumentation, and campaign analysis
• Strong command of SQL; experience with Python is a plus
• Advanced knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• Experience with Shopify is a strong advantage
• Proficiency in English

🏖️ Benefits

• One-time €500 home office setup allowance
• Monthly €50 Glow Card to spend as desired (€600 annually)
• 40% discount on all Glow25 products
• 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off
• Company health insurance reimbursement of up to €600 per year for vision, dental, or alternative medicine
• €600 pension contribution after probation, with 20% company top-up on additional contributions
• Choice between Urban Sports Club or Wellpass for fitness and wellness
• Mac or Windows laptop provided

Skills & Technologies

Python

Senior

Remote

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Glow25 GmbH

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About Glow25 GmbH

Glow25 GmbH is a German direct-to-consumer wellness company that formulates and sells collagen-based nutritional supplements and beauty powders. Products target skin, hair, nail and joint health and are manufactured under EU GMP standards. The company operates an online subscription model, shipping across Europe from its Berlin headquarters since founding in 2020.

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