Job Overview
Location
London - The River Building HQ
Job Type
Full-time
Category
HR & Recruiting
Date Posted
May 16, 2026
Full Job Description
đź“‹ Description
- • Support the Head of Global CRM in developing and executing the Advertising CRM strategy across UK and growth markets, focusing on customer segmentation and commercial planning.
- • Ensure Advertising Team objectives are prioritised and integrated into the Global Marketing Calendar, aligning CRM initiatives with broader commercial goals.
- • Collaborate with local CRM Managers, Advertising, Marketing, and cross-functional stakeholders to coordinate campaign execution and calendar alignment across global markets.
- • Define and standardise processes and ways of working between the CRM and Advertising teams to improve efficiency and consistency across Deliveroo’s international operations.
- • Manage the day-to-day BAU CRM calendar, including end-to-end creation, deployment, and timely delivery of email and push-notification campaigns.
- • Design, deploy, and own local experiments to identify and scale CRM best practices, testing new triggers, lifecycle journeys, and communication channels.
- • Perform data targeting, segmentation, and analysis to inform campaign personalisation, using data to drive decision-making and optimise customer experiences.
- • Pull, manipulate, and interpret customer data to support campaign execution and performance tracking, ensuring insights directly influence future strategy.
- • Proactively communicate with stakeholders via Slack and other channels to manage workloads, deadlines, and resource allocation across global teams.
- • Drive test-and-learn initiatives to optimise email templates, channel content, and customer messaging, creating and recommending industry-leading CRM best practices.
- • Conduct comprehensive post-campaign reporting, extracting key learnings and actionable insights to guide iterative improvements and future campaign ideation.
- • Work within a hybrid model, spending a minimum of three days per week at Deliveroo’s London HQ to collaborate in person with global and local teams.
- • Leverage AI-driven tools and data to accelerate campaign velocity while maintaining high personalisation standards for advertising audiences.
- • Act as a technical CRM marketer who uses metrics immediately after campaign sends to inform real-time adjustments and long-term strategy.
- • Bring innovative ideas to kick-off meetings, grounded in data insights and creative inspiration to enhance customer delight and campaign performance.
- • Maintain HTML familiarity to understand and implement necessary changes in campaign templates without requiring technical support.
- • Use data visualisation platforms to interpret campaign performance and present findings to cross-functional stakeholders.
- • Contribute to the central CRM team’s mission of expanding the subscriber base through personalised, best-in-class customer experiences.
🎯 Requirements
- • Bachelor's Degree in Marketing or Business, or strong relevant experience
- • Minimum of 2–3 years of CRM experience
- • CRM deployment experience (Braze preferred)
- • HTML familiarity (ability to understand and modify campaign templates)
- • SQL experience (bonus)
- • Data visualisation tool experience (Looker preferred)
🏖️ Benefits
- • Healthcare benefits
- • Well-being programs
- • Parental leave
- • Pension contributions
- • Generous annual leave allowances
- • Time off to support a charitable cause of choice
Skills & Technologies
Senior
Hybrid
Degree Required
About Deliveroo Holdings plc
Deliveroo operates an online food-delivery marketplace connecting consumers with restaurants and grocery retailers through a logistics network of riders. Founded in 2013 in London, the platform processes orders via mobile and web, manages dispatch, and provides data analytics to partners. Revenue comes from commissions, delivery fees, and subscription memberships. It serves urban markets across Europe, Asia-Pacific, and the Middle East, holding licenses as a technology intermediary and courier service provider.
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