Job Overview
Location
Minneapolis, MN
Job Type
Full-time
Category
Software Engineering
Date Posted
June 19, 2026
Full Job Description
đź“‹ Description
- • Lead the development and execution of customer marketing strategies to drive adoption, retention, and expansion of Perforce’s DevOps and software development solutions among enterprise customers.
- • Collaborate with product, sales, and customer success teams to identify high-value customer segments and design targeted campaigns that highlight product value, use cases, and ROI.
- • Create and manage customer-centric content including case studies, success stories, testimonials, webinars, and video testimonials that showcase real-world customer outcomes.
- • Own the end-to-end lifecycle of customer marketing programs, from concept and planning to measurement and optimization, using data to refine messaging and improve campaign performance.
- • Build and maintain relationships with key customer advocates to secure participation in co-marketing initiatives, reference programs, and industry events.
- • Develop and manage customer marketing budgets, ensuring efficient allocation of resources across channels and initiatives to maximize impact and ROI.
- • Partner with global marketing teams to align customer marketing efforts with regional priorities and ensure consistent brand messaging across markets.
- • Leverage customer insights and feedback to inform product positioning, messaging, and go-to-market strategies across Perforce’s product portfolio.
- • Track and report on key customer marketing KPIs including customer engagement rates, retention lift, expansion revenue influenced, and content performance metrics.
- • Represent Perforce at customer events, user conferences, and industry panels by presenting customer success stories and leading interactive sessions.
- • Stay current with trends in customer marketing, DevOps, and software development to ensure Perforce’s programs remain innovative and competitive.
- • Mentor and guide junior marketing team members, fostering a culture of collaboration, creativity, and continuous learning.
- • Work cross-functionally with legal, compliance, and global teams to ensure all customer marketing materials meet regulatory and brand standards.
- • Utilize CRM and marketing automation platforms (e.g., Salesforce, Marketo) to segment audiences, personalize outreach, and automate customer journey workflows.
- • Identify opportunities to scale customer marketing efforts through automation, AI-driven personalization, and scalable content frameworks.
- • Ensure all customer marketing initiatives align with Perforce’s mission to inspire creativity, foster belonging, and support collaboration among users and teams.
🎯 Requirements
- • Minimum 7 years of experience in customer marketing, product marketing, or customer success marketing within B2B SaaS or enterprise software
- • Proven track record of designing and executing customer retention and expansion marketing programs that drive revenue growth
- • Strong experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)
- • Demonstrated ability to create compelling customer success content including case studies, videos, and testimonials
- • Experience working with global teams across multiple time zones and regions
- • Data-driven mindset with proficiency in analyzing marketing metrics and translating insights into actionable strategies
🏖️ Benefits
- • Competitive salary and performance-based bonus structure
- • Comprehensive health, dental, and vision insurance
- • Generous paid time off and flexible work arrangements
- • Professional development stipend for conferences, courses, and certifications
- • Employee wellness programs and mental health resources
- • Opportunities for global collaboration and career advancement within a growing company
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Perforce Software, Inc.
Perforce Software, Inc. provides version control and DevOps tools for enterprises managing large-scale codebases, digital assets, and compliance workflows. Its product suite includes Helix Core version management, Hansoft for agile planning, Helix ALM for application lifecycle management, and static code analysis solutions. The company serves game development, semiconductor, automotive, aerospace, and financial services industries requiring high-performance collaboration and audit capabilities. Founded in 1995, Perforce is headquartered in Minneapolis, Minnesota, with global offices and a hybrid on-premises or cloud deployment model tailored to regulated environments.
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