Sr. Lead Product Copywriter

Hims & Hers Health, Inc.

Job Overview

Location

US Remote

Job Type

Full-time

Full Job Description

📋 Description

• Define and drive copy strategy for digital products including storefront, app interfaces, user flows, and subscription management systems
• Lead and mentor a team of senior product copywriters across all digital product touchpoints, fostering growth and excellence in content creation
• Own content strategy for product launches, A/B experiments, and high-visibility initiatives that impact conversion and retention
• Champion the thoughtful integration of AI writing and productivity tools into ideation, content development, and workflow optimization processes, establishing team-wide best practices
• Serve as a senior cross-functional partner to product managers, product marketing managers, designers, and developers, ensuring alignment on messaging and user experience
• Synthesize and manage feedback from stakeholders across all levels, including executive leadership, to refine and elevate product copy
• Deliver brand, marketing, and UX copywriting at the highest standard while evolving and enforcing Hims & Hers’ brand voice, tone, and editorial direction
• Use insight-driven storytelling to enhance every digital asset, ensuring clarity, empathy, and precision in messaging around sensitive health and wellness topics
• Champion editorial excellence by setting and maintaining rigorous standards for grammar, proofreading, and consistency across all product copy
• Establish, evolve, and enforce organization-wide brand and content guidelines to ensure cohesive messaging across platforms and teams
• Drive conversion- and engagement-focused experimentation at scale using data-driven insights to inform copy decisions
• Influence organizational processes and stakeholder priorities through compelling creative rationale and strategic communication
• Maintain a hands-on "player/coach" leadership style, balancing strategic oversight with direct involvement in high-impact copy projects
• Collaborate closely with Growth, Marketing, and Design teams to align messaging with business goals and user needs
• Address complex healthcare and wellness topics with clarity, sensitivity, and accuracy while normalizing conversations around personal health

🎯 Requirements

• 10+ years' experience in digital product copywriting, with at least 3 years in a senior leadership role
• Demonstrated ability to lead, grow, and inspire high-performing copywriting teams
• Fluency with AI writing and productivity tools, with a demonstrated ability to incorporate them into creative workflows, experimentation, and ideation processes
• Strategic thinker with a strong track record in data-driven marketing and experimentation
• Proven ability to drive conversion- and engagement-focused experimentation at scale
• In-depth understanding of the healthcare, wellness, or CPG industry is a plus

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Skills & Technologies

Senior

Remote

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Hims & Hers Health, Inc.

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About Hims & Hers Health, Inc.

Hims & Hers Health is a telehealth platform providing online consultations, prescription medications and over-the-counter wellness products for conditions such as hair loss, erectile dysfunction, anxiety, depression, skin care, and sexual health. Operating in the United States and select international markets, the company connects patients with licensed physicians and pharmacies, delivering treatments through subscription plans and direct-to-consumer shipping, while emphasizing privacy, affordability and accessibility.

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