Senior Data Analyst - MarAnalytics

FARFETCH UK Limited

Job Overview

Location

PT Porto, Portugal, Recarei

Job Type

Full-time

Full Job Description

📋 Description

• Lead data-driven analysis for Farfetch’s global marketing channels, translating complex datasets into actionable insights that directly influence advertising spend and customer acquisition strategies.
• Collaborate with channel leads across digital marketing teams to interpret performance metrics, identify optimization opportunities, and align analytical findings with commercial objectives such as return on ad spend (ROAS) and customer lifetime value.
• Design and maintain dashboards and reporting frameworks that track key marketing KPIs across multiple platforms, ensuring real-time visibility into campaign performance for stakeholders.
• Utilize large-scale data sources to evaluate the effectiveness of advertising campaigns spanning paid search, social media, programmatic display, email, and affiliate channels.
• Independently own end-to-end analysis projects—from defining hypotheses and sourcing data to presenting recommendations and measuring impact—while balancing tactical execution with long-term strategic initiatives.
• Work with advanced analytical tools and technologies to uncover trends, anomalies, and growth levers within customer behavior, attribution models, and media efficiency metrics.
• Serve as a trusted analytical partner to marketing leaders, translating technical findings into clear, business-focused narratives that drive decision-making and resource allocation.
• Continuously evolve analytical approaches by adopting new data tools, methodologies, and automation techniques to improve accuracy, scalability, and speed of insights delivery.
• Ensure data integrity and consistency across reporting systems by validating sources, documenting methodologies, and resolving discrepancies between platforms.
• Support cross-functional initiatives by providing analytical input into budget planning, channel prioritization, and performance benchmarking against industry standards.
• Maintain deep familiarity with Farfetch’s global marketplace dynamics, including multi-country customer behaviors, regional marketing trends, and luxury fashion purchasing patterns.
• Contribute to the development of predictive models and attribution frameworks that enhance forecasting accuracy and media optimization across digital channels.
• Communicate complex analytical results to non-technical audiences through visualizations, presentations, and written summaries tailored to executive and operational stakeholders.
• Proactively identify gaps in data collection or reporting infrastructure and propose scalable solutions to improve data quality and analytical capacity.
• Work in a fast-paced, results-oriented environment where agility, ownership, and impact are prioritized over rigid processes.

🎯 Requirements

• Proven experience as a Data Analyst in a digital marketing or e-commerce environment
• Advanced proficiency in SQL and data visualization tools (e.g., Tableau, Power BI)
• Strong understanding of digital advertising platforms and marketing attribution models
• Ability to work independently and drive projects from inception to delivery with minimal supervision
• Excellent communication skills to translate technical insights into business recommendations
• Experience working with large, complex datasets from multiple sources

🏖️ Benefits

• Opportunity to work in a global luxury fashion marketplace with exposure to over 1,400 brands and 190 countries
• Collaborative open-plan office in London’s Old Street tech hub with outdoor terrace and dedicated yoga studio
• Exposure to cutting-edge analytical technologies and large-scale marketing data systems
• Direct impact on business growth through data-driven optimization of multi-million-pound marketing budgets

Skills & Technologies

Senior

Onsite

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FARFETCH UK Limited

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About FARFETCH UK Limited

Farfetch operates a global luxury fashion marketplace connecting boutiques, brands and consumers. The platform integrates inventory from independent retailers and direct brand partners, offering apparel, accessories, footwear and beauty products across 190 countries. Founded in 2007, the company provides logistics, payments and technology infrastructure while maintaining a distributed fulfillment model. Services include e-commerce, in-store technology, digital marketing and supply chain solutions for luxury fashion businesses worldwide.

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