Job Overview
Location
Toronto, ON
Job Type
Full-time
Category
Marketing
Date Posted
March 28, 2026
Full Job Description
đź“‹ Description
- • As the Senior Demand Generation Manager at Relayfi Inc., you will play a pivotal role in driving growth by designing and executing full-funnel demand generation strategies focused on acquiring high-value accounting and bookkeeping partners. Your work will directly impact revenue by transforming how Relay reaches, engages, and converts this critical audience through data-driven, scalable programs that align with the company’s mission to empower small business owners with financial clarity and control.
- • You will own the end-to-end partner channel acquisition strategy, including defining channel mix, nurture sequences, and conversion tactics tailored specifically to the accounting and bookkeeping segment. This involves developing highly resonant messaging and programming that speaks directly to the pain points and goals of financial professionals serving SMBs.
- • You will plan, launch, and optimize multi-channel lead acquisition campaigns across email, events, webinars, paid social, and account-based marketing (ABM) activations, ensuring alignment with product vision and ideal customer profile (ICP) while collaborating closely with Sales, RevOps, Events, and Community teams to maximize impact.
- • You will partner with Sales and RevOps to build, refine, and optimize a seamless lead handoff process, using conversion data and feedback to improve funnel efficiency, define MQL/SQL criteria, and track performance against key revenue targets.
- • You will collaborate with the Events and Community teams to amplify awareness of Relay’s partner program, leverage existing partner materials, and expand reach within the accounting and bookkeeping ecosystem through co-branded initiatives and educational content.
- • You will use data not just to report on results, but to interrogate the funnel, test hypotheses, and continuously refine strategy—asking critical questions about lead quality, conversion velocity, and ROI to drive measurable improvements in pipeline and revenue contribution.
- • You will operate in a fast-paced, high-growth fintech environment where autonomy, experimentation, and ownership are valued, allowing you to build strategies from scratch, iterate rapidly, and shape scalable growth engines without relying on pre-existing playbooks.
- • You will join a mission-driven team committed to helping small businesses thrive, where your work will be measured by tangible impact rather than activity, and where you’ll have the opportunity to grow professionally while contributing to a culture of transparency, feedback, and continuous reinvention.
🎯 Requirements
- • 5+ years of proven experience in B2B demand generation, with a track record of owning full-funnel programs and outcomes—not just contributing to them
- • Demonstrated ability to work cross-functionally with Sales, RevOps, and Data teams to build productive, results-driven relationships that improve lead quality and funnel efficiency
- • Comfortable building demand generation strategies and infrastructure from scratch, without relying on existing playbooks or established processes
- • Skilled in using data to shape strategy—actively questioning funnel performance, testing hypotheses, and optimizing based on insights rather than just reporting on metrics
- • Strong communicator and collaborator who can effectively align marketing, sales, and operations teams around shared goals and translate strategy into executable plans
🏖️ Benefits
- • Competitive annual salary range of $139,500 - $170,500 CAD, with a typical starting salary of $155,000 CAD for candidates demonstrating full readiness for the role
- • Compensation philosophy tied directly to impact, with ongoing adjustments based on performance—not limited to annual reviews—ensuring your growth is recognized and rewarded in real time
- • Access to Relay’s Candidate Hub for detailed information on perks, benefits, and company culture, supporting transparency and informed decision-making throughout the hiring process
Skills & Technologies
Go
Senior
Onsite
$139k-170k
About Relayfi Inc.
Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.
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