Senior Demand Generation Strategist (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end performance marketing strategy and execution for a portfolio of no more than seven SMB clients in the SaaS marketplace.
• Drive measurable revenue outcomes through integrated campaigns across Paid Media, SEO, and Conversion Rate Optimization (CRO).
• Serve as the primary client liaison, building trusted relationships with point-of-contact stakeholders through confident, empathetic, and professional communication.
• Pitch data-driven marketing strategies to clients, ensuring alignment with business goals and consistently exceeding performance expectations.
• Project manage all client deliverables with precision, ensuring timelines are met and budgets are adhered to or exceeded in efficiency.
• Apply deep technical knowledge of B2B demand generation tactics tailored specifically to technology companies.
• Leverage a T-shaped marketing skill set with specialized expertise in performance marketing and broad understanding of complementary disciplines like content, PR, and lifecycle marketing.
• Utilize Directive’s proprietary methodology, DiscoverabilityOS™, to align brand messaging with demand generation across every customer decision point.
• Stay ahead of industry trends by actively researching and integrating emerging tools, including AI and automation, to enhance campaign performance and operational efficiency.
• Maintain a high standard of accountability as an individual contributor, where success is directly tied to client results and retention.
• Collaborate virtually with internal teams across Performance, Communications, and Commerce divisions to ensure intelligence sharing and cohesive client outcomes.
• Operate 100% remotely from a home office with reliable internet access, using Zoom, Slack, and standard productivity software platforms.
• Maintain professional conduct during virtual client meetings and internal collaborations, including clear interpretation of written and verbal communication.
• Travel as required for client meetings, team events, or company retreats.
• Adhere to company policies regarding work authorization and permanent residency in Canada, as this role is restricted to remote work within Canada.

🎯 Requirements

• 2+ years of experience in agency-side marketing
• 2+ years of experience in performance marketing
• Deep expertise in SaaS marketplace demand generation across Paid Media, SEO, and CRO
• Proven ability to manage client relationships and deliver results as an individual contributor
• Strong project management skills with a track record of delivering on time and under budget
• Availability to travel for client and company events

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance for employee; 50% employer contribution for dependents
• Access to certified therapists through Spring Health and Headspace membership for mental wellness
• Gympass membership for physical wellness
• Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and End of Year Recharge (Dec 24 – Jan 1)
• Traditional and Roth 401(k) with 3% company match
• Annual bonus that scales with tenure
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership

Skills & Technologies

Spring

Apache Spark

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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