Senior Demand Generation Strategist (Remote Canada)- Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Directive Consulting is at the forefront of performance marketing, specializing in empowering B2B companies through our proprietary Customer Generation methodology. Unlike traditional approaches that focus on less impactful metrics, we are dedicated to driving tangible results by prioritizing the generation of Sales Qualified Leads (SQLs) and ultimately, new customers. Our comprehensive suite of services, including Paid Media, SEO/Content, Conversion Rate Optimization (CRO), and Video production, is meticulously designed to ensure our clients consistently achieve their SQL targets.
• As a rapidly growing agency, we are continuously seeking to expand our network of exceptionally talented individuals. We are particularly interested in professionals who possess a strong aptitude for crafting data-driven strategies, a proven track record of optimizing complex campaigns, and a genuine passion for fueling demand for innovative B2B brands. The ideal candidate will thrive in a dynamic, fast-paced environment, be deeply analytical and obsessed with performance metrics, and possess a burning desire to make a significant impact within the B2B marketing landscape.
• This specific role, internally designated as Demand Generation Manager, is a pivotal part of our strategic expansion. We are committed to offering a compelling and competitive new demand generation service to our valued clients. In this capacity, you will be entrusted with the direct management of a focused portfolio, working closely with no more than seven accounts at any given time. Your primary responsibility will be the holistic performance marketing success of these clients.
• The ideal candidate is a profoundly skilled T-Shaped Marketer, demonstrating deep and broad expertise across the SaaS marketplace. This includes a strong command of Paid Media, SEO, and CRO strategies and execution. A critical component of this role extends beyond campaign execution; you will be expected to actively interface with clients, confidently pitch strategic recommendations, and consistently ensure that performance not only meets but exceeds expectations.
• We highly value individuals who excel as individual contributors and are driven by the tangible success of their clients. The ideal candidate will find immense satisfaction in owning the complete success of their client portfolio, reveling in the challenges and rewards that come with it. Success in this role hinges on a robust combination of marketing strategy acumen, hands-on execution capabilities, exceptional communication skills, and meticulous project management.
• Your responsibilities will encompass owning the overall success of SMB clients across multiple marketing channels. This involves cultivating and managing client relationships with a high degree of poise, confidence, and genuine empathy, ensuring they feel supported and understood.
• You will be responsible for the meticulous project management and organization of your assigned accounts, ensuring all deadlines are met and deliverables are of the highest quality. Building strong, collaborative relationships with your client's primary points of contact will be essential for fostering trust and driving mutual success.
• A deep technical understanding of marketing strategy, Paid Media execution (including platforms like Google Ads, LinkedIn Ads, etc.), SEO best practices (on-page, off-page, technical), and CRO principles (A/B testing, user experience optimization, funnel analysis) specifically within the tech and SaaS sectors is paramount.
• A strong background and proven experience within the SaaS industry is highly preferred, as it will enable you to quickly understand client challenges and tailor strategies effectively.
• You will be skilled at making a significant, measurable impact within a highly specialized and focused role, demonstrating efficiency and effectiveness in your contributions.
• A creative spark for innovative marketing approaches, combined with a deep-seated passion for achieving measurable results and driving client growth, will be key to your success.
• You will be instrumental in developing and implementing integrated demand generation strategies that align with client business objectives, leveraging a data-first approach to continuously optimize campaign performance and ROI.
• This role requires a proactive mindset, anticipating client needs and market trends to provide strategic guidance and identify new opportunities for growth and optimization.
• You will be expected to stay abreast of the latest industry trends, algorithm updates, and emerging technologies in digital marketing to maintain a competitive edge for your clients.
• Collaboration with internal teams (e.g., content, design, account management) will be necessary to ensure cohesive and effective campaign execution.
• Ultimately, you will be the driving force behind transforming client marketing challenges into measurable successes, contributing directly to Directive Consulting's reputation for delivering exceptional performance marketing outcomes.

🎯 Requirements

• 2+ years of agency-side marketing experience, with a focus on B2B or SaaS clients.
• 2+ years of hands-on performance marketing experience, demonstrating a strong understanding of key metrics and optimization techniques.
• Proven expertise as a T-shaped marketer with deep knowledge in Paid Media, SEO, and CRO, coupled with a strategic mindset.
• Exceptional project management skills, with a demonstrated ability to manage multiple client accounts, prioritize tasks, and deliver projects on time and within budget.
• Strong client-facing communication and presentation skills, with the ability to articulate complex strategies and build rapport with stakeholders.

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for the employee and a 50% employer contribution for dependents.
• Access to mental wellness resources, including certified therapists via Spring Health and a Headspace membership.
• Physical wellness support through a Gympass membership.
• Generous Paid Time Off (PTO) policy, including unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, and an end-of-year recharge period (December 24 - January 1).
• Paid parental leave to support new parents.
• Financial wellness benefits, including a traditional and Roth 401(k) with a 3% company match.
• Annual bonus program based on tenure, with increasing rewards over time.
• Annual anniversary trip to Newport Beach, CA, offering an opportunity for networking and recreation with peers and leadership.

Skills & Technologies

Spring

Apache Spark

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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