Senior Digital Acquisition Manager

📋 Description

• • **Transform the Future of Hospitality Technology**
• • Join Mews Systems, a pioneering Hotel Tech unicorn valued at $2.5 billion, as we revolutionize the global hospitality industry with our cutting-edge cloud-based property management solution. As a Senior Digital Acquisition Manager, you will play a pivotal role in accelerating digital transformation for the world’s most innovative hospitality brands. This is not just a job—it’s an opportunity to shape the future of an industry, drive measurable growth, and work alongside a team of disruptors who are redefining what’s possible in hospitality technology.
• • **What You’ll Do Day-to-Day**
• • **Own the Multi-Channel Acquisition Strategy**: Lead the end-to-end paid search function and broader digital acquisition strategy across paid and organic channels to meet pipeline and self-serve growth targets. Your work will directly impact revenue generation and customer acquisition cost (CAC) efficiency, ensuring marketing investments translate into tangible business outcomes.
• • **Mentor and Develop a High-Performing Team**: Act as a player-coach, guiding a team of paid and organic marketers while maintaining hands-on involvement in critical channels. Oversee external agency partners to ensure alignment with Mews’ growth objectives and foster a culture of continuous learning and experimentation.
• • **Manage Budget and Forecasting with Precision**: Take ownership of the acquisition budget, forecasting, and channel performance governance to meet CAC payback and growth targets. Use data-driven insights to allocate resources effectively, balancing short-term wins with long-term scalability.
• • **Design and Execute Structured Experimentation**: Develop a robust experimentation roadmap across creative assets, landing pages, targeting strategies, and channel mix. Increase the velocity of learning cycles to identify what works, optimize campaigns in real-time, and scale successful initiatives.
• • **Diagnose Funnel Performance and Uncover Growth Opportunities**: Dive deep into funnel analytics to identify bottlenecks, inefficiencies, and untapped opportunities. Use your analytical prowess to make data-backed investment decisions across channels, audiences, and regions, ensuring every dollar spent drives maximum impact.
• • **Collaborate Cross-Functionally to Drive Integrated Performance**: Work closely with Sales, Product, Creative, Data, and Revenue Operations teams to align priorities, support product launches, and execute integrated performance programs. Your ability to bridge gaps between departments will be key to delivering cohesive, high-impact marketing strategies.
• • **Influence Senior Stakeholders with Data Storytelling**: Communicate acquisition insights, risks, trade-offs, and recommendations to senior leadership in a clear, structured, and compelling manner. Use data storytelling to secure buy-in, shape strategic decisions, and advocate for resources that drive growth.
• • **About Mews and Our Team**
• • Mews is a global leader in hospitality technology, powering over 5,000 customers across more than 85 countries. Our mission is to streamline operations for modern hoteliers, transform guest experiences, and create more profitable businesses. Recognized as the **Best PMS of 2025** (for the second year in a row) and a **Best Place to Work in Hotel Tech**, Mews is celebrated for its innovation, culture, and impact. Our team is diverse, ambitious, and united by a shared passion for reimagining hospitality. We move fast, embrace experimentation, and value authenticity—whether you’re brainstorming in a virtual meeting or unwinding at an after-work social.
• • **What You’ll Learn and Achieve in This Role**
• • **Master the Art of B2B SaaS Growth**: Gain deep expertise in scaling multi-channel acquisition strategies for a high-growth SaaS company. You’ll learn how to balance paid and organic efforts, optimize CAC, and drive efficient revenue growth in a competitive industry.
• • **Develop Leadership and Strategic Thinking Skills**: This role offers the unique opportunity to operate as both a strategic leader and a hands-on executor. You’ll refine your ability to mentor teams, manage budgets, and influence stakeholders while staying deeply involved in the tactics that move the needle.
• • **Shape the Future of Hospitality Technology**: Your work will directly contribute to Mews’ mission of transforming hospitality. You’ll have the chance to innovate, experiment, and leave a lasting mark on an industry that touches millions of guests worldwide.
• • **Grow in a Culture of Innovation and Belonging**: At Mews, growth isn’t just a buzzword—it’s how we work. You’ll have access to dedicated “EDGE” time to explore new ideas, develop skills, and elevate your career. Plus, you’ll be part of a team that values fun, collaboration, and work-life balance, with perks like unlimited paid holiday and flexible working options.
• • This role is ideal for a seasoned digital marketer who thrives in a fast-paced, data-driven environment and is eager to take ownership of growth initiatives that drive real business impact. If you’re passionate about hospitality, innovation, and leading teams to success, we’d love to have you on board.