Senior Digital Acquisition Manager

📋 Description

• • **Transform the Future of Hospitality Technology**: As a Senior Digital Acquisition Manager at Mews, you will play a pivotal role in shaping the digital growth strategy of a $2.5 billion Hotel Tech unicorn. Mews is revolutionizing the global hospitality industry with its cutting-edge cloud-based property management solution, empowering hotels to accelerate their digital transformation. This role is critical in driving pipeline and revenue growth through data-driven acquisition strategies, ensuring marketing investments translate into tangible business outcomes.
• • **Strategic Leadership and Hands-On Execution**: Day-to-day, you will lead the multi-channel acquisition strategy, with a strong focus on Paid Search as a core lever. Your responsibilities will include owning the end-to-end acquisition strategy—from budget planning, forecasting, and execution to optimization and performance governance. You will design and implement structured experimentation across ads, landing pages, targeting, and channel mix to continuously improve efficiency and scale. Additionally, you will mentor and develop a team of paid and organic marketers while overseeing external agency partners to ensure alignment with business goals.
• • **Data-Driven Decision Making**: You will diagnose funnel performance, identify growth opportunities, and make data-driven investment decisions across channels, audiences, and regions. This involves analyzing key metrics such as Customer Acquisition Cost (CAC), payback periods, and pipeline targets to ensure marketing efforts are both effective and efficient. You will also collaborate closely with cross-functional teams, including Sales, Product, Creative, and Data teams, to align priorities, support product launches, and drive integrated performance programs.
• • **Cross-Functional Collaboration and Stakeholder Management**: A significant part of your role will involve partnering with senior stakeholders to communicate acquisition insights, risks, trade-offs, and recommendations. You will enable informed decision-making by translating complex data into actionable strategies, ensuring marketing efforts are closely aligned with broader business objectives. Your ability to influence and guide stakeholders will be key to driving growth and scalability.
• • **About Mews**: Mews is a global leader in hospitality technology, powering over 5,000 customers across more than 85 countries. The company is recognized for its innovative solutions, including being named the Best PMS of 2025 for the second year in a row and listed among the FT 1000 fastest-growing European companies. Mews fosters a culture of innovation, collaboration, and inclusivity, where employees are encouraged to bring their authentic selves to work and contribute to a mission-driven organization.
• • **Growth and Development Opportunities**: In this role, you will have the opportunity to expand your expertise in B2B SaaS marketing, particularly in scaling paid acquisition channels and managing multi-million-dollar budgets. You will develop leadership skills as a player-coach, guiding a team while maintaining hands-on involvement in critical channels. Additionally, you will gain exposure to cross-functional collaboration at a global scale, working with teams across different regions and disciplines to drive impactful results. This role is ideal for someone looking to advance their career in digital marketing while contributing to the growth of a high-impact, industry-leading company.
• • **Impact and Innovation**: At Mews, you will be part of a team that values creativity, critical thinking, and independent thought. Your work will directly contribute to the company’s mission of transforming hospitality through technology, creating more profitable businesses and enhancing guest experiences. This is a unique opportunity to work in a dynamic, fast-paced environment where your ideas and strategies can shape the future of an entire industry.