Job Overview
Location
Remote, USA
Job Type
Full-time
Category
Data Science
Date Posted
June 25, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end analysis of websites, digital products, campaigns, and user journeys to drive conversion, engagement, and lead outcomes.
- • Analyze user behavior, engagement patterns, and drop-off points across all digital touchpoints using GA4 and behavioral analytics tools like FullStory.
- • Deliver full-funnel visibility connecting campaign entry points through on-site behavior to downstream conversion and enrollment outcomes.
- • Define, implement, and govern event tracking, conversion tracking, and campaign tagging across all digital properties to ensure data accuracy and consistency.
- • Maintain tagging standards, data layers, and documentation to support scalable and reliable measurement frameworks across UX, product, and marketing teams.
- • Establish KPIs, benchmarks, and standardized reporting metrics aligned with business goals for UX, digital products, and marketing campaigns.
- • Build and maintain dashboards using tools such as Looker Studio, Tableau, or Power BI to visualize UX, product, campaign, and funnel performance.
- • Deliver regular and ad-hoc data-driven insights with clear, actionable recommendations to optimize digital experiences and improve performance.
- • Support experimentation and optimization initiatives through rigorous data analysis and A/B testing interpretation.
- • Enable AI-driven reporting and analytics by integrating behavioral, campaign, and performance data into scalable insights frameworks.
- • Partner closely with UX, Marketing, Enrollment, and Web Development teams to translate data into experience improvements without formal authority.
- • Align CRM data (e.g., Salesforce) with digital behavior to ensure accurate attribution, lead flow tracking, and performance measurement.
- • Operationalize experience strategy by connecting analytics insights to prioritized initiatives across web, CRM, enrollment, and digital product ecosystems.
- • Apply human-centered design principles and journey mapping to identify friction points and guide improvements across complex digital ecosystems.
- • Maintain strong performance orientation by defining KPIs, interpreting GA4 and behavioral analytics data, and translating findings into product and experience recommendations.
- • Travel up to 10% as required for collaboration, training, or stakeholder meetings.
🎯 Requirements
- • Bachelor’s degree in computer science, design, human-computer interaction, or a related field
- • 5–8+ years of experience in digital, web, or product analytics with focus on UX, product, and full-funnel performance
- • Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
- • Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
- • Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
- • Experience building and maintaining dashboards using Looker Studio, Tableau, or Power BI
🏖️ Benefits
- • Comprehensive well-being benefits for employees and their families
- • Salary range of $62,579.00 - $84,480.00 annual, commensurate with experience
- • Holistic employee benefits package including health, wellness, and work-life support
- • Opportunity to work remotely across the USA
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About National University System
National University is a private, nonprofit university system headquartered in San Diego, California. Founded in 1971, it offers career-focused undergraduate, graduate, and credential programs tailored for adult learners and military personnel. The university emphasizes flexible scheduling, including online and on-campus evening courses, serving a diverse student body across multiple locations in California and Nevada. Its academic structure encompasses schools of business, education, health, engineering, and professional studies, with accreditation from the WASC Senior College and University Commission.
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