Senior Digital Marketing Manager (Mensch) Programmatic Advertising FMCG

📋 Description

• • As a Senior Digital Marketing Manager specializing in Programmatic Advertising within the FMCG sector at WPP Media, you will be instrumental in shaping the future of media for our clients. WPP stands for creative transformation, and we leverage the power of creativity to build a better future for our employees, clients, communities, and the planet. WPP Media, as a global media network within WPP, unites top platforms, talent, and partners to unlock opportunities for boundless growth in an interconnected media landscape.
• • In this pivotal role, you will be responsible for both the strategic development and the operational execution of programmatic advertising activities for our diverse clientele. You will act as a key influencer, guiding your team to establish and champion programmatic standards and guidelines across the agency, ensuring best practices are consistently applied.
• • Your strategic acumen will be crucial as you collaborate closely with clients to evaluate and identify innovative technologies and approaches that will most profitably enhance their programmatic media buying. This involves staying ahead of industry trends and understanding how emerging solutions can deliver tangible business outcomes.
• • A strong analytical mindset and a deep understanding of data are paramount. You will continuously refine and optimize our programmatic media buying strategies, utilizing your keen numerical insight to not only meet but consistently exceed established goals and key performance indicators (KPIs). This includes developing robust reporting frameworks and deriving actionable insights from campaign performance data.
• • You will oversee the meticulous implementation of campaign structures and strategies within various Demand-Side Platforms (DSPs) and associated technologies. This hands-on execution requires a thorough understanding of the programmatic ecosystem and the ability to manage complex campaigns with precision.
• • Building and maintaining strong relationships is key. You will foster close, productive collaborations with internal specialist teams and external partners, navigating a dynamic and international business environment. Effective communication and stakeholder management are essential for success.
• • You will serve as a strategic advisor to our clients, articulating the significant advantages of programmatic buying within their broader marketing and business strategies. This involves educating clients on the value proposition of programmatic and tailoring recommendations to their specific needs and objectives.
• • This role offers the chance to be at the forefront of digital media innovation, working with leading FMCG brands and contributing to their growth in a rapidly evolving market. You will have the opportunity to shape client strategies, drive measurable results, and develop your expertise in a supportive and forward-thinking agency environment.
• • You will be expected to contribute to the agency's thought leadership in programmatic advertising, sharing insights and best practices internally and potentially externally. This includes mentoring junior team members and fostering a culture of continuous learning and improvement within the programmatic team.
• • The ideal candidate will possess a proactive approach, a passion for digital marketing, and a commitment to delivering exceptional results for clients. You will thrive in a fast-paced environment, embracing challenges and opportunities for growth. Your ability to translate complex data into clear, strategic recommendations will be a significant asset.
• • By joining WPP Media, you become part of a global network that is dedicated to creative transformation and invests consistently in its employees. You will benefit from the extensive resources and learning opportunities available within WPP, positioning you at the cutting edge of marketing and advertising. We foster a culture of diversity, inclusion, and collaboration through numerous Employee Resource Groups and regular internal events, providing platforms for exchange, inspiration, and celebrating collective achievements.
• • We are committed to fostering a culture of respect and belonging, where everyone has equal opportunities to contribute and grow professionally. Your unique perspective and contributions are valued, and we encourage you to bring your authentic self to work every day. This role is an exciting opportunity to make a significant impact within a leading global agency network.