Senior Digital Marketing Strategist -Startups/SMB (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end performance marketing strategy for a portfolio of no more than seven SMB B2B clients, ensuring consistent achievement of SQL targets using Directive’s Customer Generation methodology.
• Design and execute data-driven digital marketing campaigns across Paid Media, SEO/Content, CRO, and Video channels tailored specifically to the SaaS marketplace.
• Serve as the primary client liaison, building trusted relationships with key stakeholders through clear, empathetic, and confident communication.
• Pitch and present comprehensive marketing strategies to clients, demonstrating measurable impact and exceeding performance expectations.
• Project manage all client initiatives with precision, ensuring timely delivery, budget adherence, and cross-functional coordination.
• Maintain deep technical expertise in performance marketing tactics for B2B tech companies, with a focus on metrics that drive actual customer acquisition rather than vanity KPIs.
• Continuously analyze campaign performance data to optimize spend, improve conversion rates, and refine targeting strategies across digital channels.
• Stay ahead of industry trends by actively researching and integrating emerging tools, including AI and automation, to enhance marketing efficiency and client outcomes.
• Operate as a T-shaped marketer with specialized depth in Paid, SEO, and CRO, while maintaining broad understanding of integrated digital marketing ecosystems.
• Deliver consistent, high-impact results as an individual contributor, taking full ownership of client success without reliance on team handoffs.
• Collaborate virtually with internal teams using Slack and Zoom, ensuring alignment on client goals, reporting cadence, and strategic pivots.
• Maintain a professional remote work environment with reliable internet, a dedicated workspace, and the ability to remain stationary for extended periods during virtual meetings and campaign analysis.
• Adhere to Directive’s core values by fostering a client-first, data-driven, and inclusive approach to all client interactions and internal collaborations.
• Participate in optional annual anniversary trips to Newport Beach, CA, as a recognition of tenure and performance.
• Contribute to the evolution of Directive’s demand generation offering by sharing insights, feedback, and innovative ideas from client-facing experiences.
• Ensure all client deliverables meet the agency’s standards for quality, accuracy, and strategic alignment with Customer Generation principles.
• Maintain up-to-date knowledge of SaaS buyer journeys, funnel dynamics, and conversion optimization techniques specific to enterprise and mid-market tech buyers.

🎯 Requirements

• 2+ years of experience in agency-side marketing
• 2+ years of experience in performance marketing
• Deep expertise in Paid Media, SEO, and CRO for B2B SaaS companies
• Proven ability to manage client relationships and deliver results as an individual contributor
• Strong project management skills with a track record of delivering campaigns on time and under budget
• Availability to travel as needed for client meetings or company events

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance for employees; 50% employer contribution for dependents
• Access to certified therapists via Spring Health and Headspace membership for mental wellness
• Gympass membership for physical wellness
• Unlimited PTO with a 2-week minimum requirement, paid company holidays, birthday off, and End of Year Recharge (Dec 24–Jan 1)
• Traditional and Roth 401(k) with 3% company match
• Annual bonus tied to tenure that increases over time
• Annual anniversary trip to Newport Beach, CA with peers and leadership

Skills & Technologies

Spring

Apache Spark

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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