Senior Digital Marketing Strategist -Startups/SMB (Remote US) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• Directive Consulting is seeking a highly skilled and results-oriented Senior Digital Marketing Strategist to join our growing team. This is a future opening, indicating an opportunity to be part of our expansion and shape our new demand generation offering. As a performance marketing agency specializing in B2B companies, we are dedicated to driving tangible results for our clients through our proprietary Customer Generation methodology. Unlike traditional approaches that focus on vanity metrics, we prioritize the generation of Sales Qualified Leads (SQLs) and actual customers, ensuring our clients achieve their growth objectives consistently.
• In this pivotal role, you will be instrumental in developing and executing comprehensive digital marketing strategies for a select portfolio of no more than seven SMB clients. Your primary responsibility will be to own the end-to-end performance marketing success for these accounts, acting as a trusted advisor and strategic partner. This position demands a unique blend of deep technical expertise, strategic thinking, exceptional client management skills, and a relentless focus on driving measurable outcomes.
• The ideal candidate is a profoundly T-shaped marketer with extensive experience in the SaaS marketplace. This means possessing deep, hands-on expertise across Paid Media, Search Engine Optimization (SEO), and Conversion Rate Optimization (CRO). You will not only be responsible for the tactical execution of campaigns but also for client-facing interactions, including pitching strategic roadmaps, presenting performance reports, and proactively identifying opportunities to exceed client expectations and targets.
• We are looking for an individual contributor who thrives on owning client success and takes immense pride in the achievements of their client portfolio. Your success in this role hinges on your ability to excel in four key areas: marketing strategy development, campaign execution, client communication, and project management. You will be the primary point of contact for your clients, building strong, collaborative relationships based on trust, transparency, and a shared commitment to achieving ambitious goals.
• Your responsibilities will encompass a wide range of strategic and tactical activities. You will be tasked with developing bespoke, data-driven marketing strategies tailored to the unique needs and objectives of each SMB client. This includes conducting in-depth market research, competitive analysis, and audience segmentation to inform campaign planning. You will oversee the implementation and optimization of paid media campaigns across various platforms (e.g., Google Ads, LinkedIn Ads), ensuring maximum ROI and lead generation. Furthermore, you will guide SEO and content strategies to enhance organic visibility and drive qualified traffic, and implement CRO initiatives to improve website performance and conversion rates.
• Beyond execution, a significant aspect of this role involves client relationship management. You will need to communicate complex strategies and performance data in a clear, concise, and compelling manner. Building rapport and trust with your client's point of contact is paramount, fostering long-term partnerships. You will be expected to proactively manage project timelines, resources, and budgets, ensuring all deliverables are met on time and within scope. This requires exceptional organizational skills and the ability to juggle multiple priorities effectively.
• The ideal candidate possesses a deep technical understanding of performance marketing channels, with a particular emphasis on strategies relevant to technology companies and the SaaS sector. A creative spark for innovative marketing approaches, combined with a profound passion for achieving concrete business results, is essential. You should be comfortable navigating fast-paced environments, embracing challenges, and continuously seeking ways to improve campaign performance and client satisfaction. This role offers the opportunity to make a significant impact within a specialized area, contributing directly to the success of our clients and the growth of Directive Consulting.
• As a remote-first company, this position offers the flexibility to work from anywhere within the United States. We leverage virtual collaboration tools like Zoom and Slack to maintain seamless communication and teamwork. While remote, you will be provided with a laptop and access to necessary software platforms. The role requires the ability to remain stationary for extended periods, interpret written and verbal communication, maintain reliable internet access, and present a professional background during virtual interactions. We are committed to fostering a diverse and inclusive culture, and all qualified applicants will receive consideration for employment without regard to any protected characteristics.

🎯 Requirements

• 2+ years of agency-side marketing experience, with a strong focus on performance marketing.
• Proven track record of developing and executing successful digital marketing strategies for B2B SaaS companies.
• Deep expertise in Paid Media (Google Ads, LinkedIn Ads), SEO, and CRO, with a T-shaped marketing skillset.
• Exceptional client relationship management, communication, and project management skills.

🏖️ Benefits

• Competitive salary range ($80,000 - $85,000 USD annually) with potential for bonus eligibility.
• Comprehensive medical, dental, and vision insurance, with a 100% employer-paid plan for employees and a 50% contribution for dependents.
• Generous unlimited Paid Time Off (PTO) policy with a minimum of two weeks, plus paid company holidays, your birthday off, and an end-of-year recharge period.
• Robust mental and physical wellness benefits, including access to therapists via Spring Health, Headspace membership, and Gympass.

Skills & Technologies

Spring

Apache Spark

Senior

Remote

$80k-85k

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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