Senior Director, Analyst – AI Marketing Strategy (Remote UK)

📋 Description

• • As a Senior Director Analyst specializing in AI Marketing Strategy at Gartner, you will be at the forefront of shaping the future of marketing for leading organizations worldwide.
• • You will serve as a pivotal thought leader within Gartner’s Business and Technology Insights sector, establishing yourself as a credible and influential voice in the market on a local, regional, and global scale.
• • Your primary responsibility will be to produce pragmatic, provocative, and actionable research that empowers Gartner clients to achieve their key business objectives through innovative marketing strategies.
• • This role is deeply embedded within Gartner’s Marketing & Communications Tech Marketing practice, with a specific focus on guiding Chief Marketing Officers (CMOs) and their teams through the transformative landscape of Artificial Intelligence (AI) in marketing.
• • You will be instrumental in helping marketing leaders navigate the complexities of AI leadership and strategy, including the adoption of AI technologies, optimization of marketing workflows, and ensuring organizational readiness for AI-driven transformations.
• • A significant aspect of your role will involve advising on the strategic implementation and operational models for AI and agentic AI within marketing functions, ensuring responsible, ethical, and business-aligned adoption.
• • You will guide CMOs and their teams in defining a clear AI vision that enhances marketing outcomes, elevates customer experiences, and boosts operational efficiency, all while maintaining robust governance, risk mitigation, and ethical standards.
• • Your expertise will be crucial in helping clients prioritize high-value AI use cases across the entire marketing lifecycle, ensuring that these initiatives deliver measurable business impact and contribute directly to enterprise growth.
• • You will provide deep insights into the evolving marketing technology landscape, with a particular emphasis on AI and its applications, including evaluative research such as Magic Quadrants, Critical Capabilities, Market Guides, and Hype Cycles.
• • A key focus will be understanding and advising on the opportunities and risks associated with AI agents and agentic AI across various marketing workflows and use cases, helping clients determine optimal build, buy, or partner strategies.
• • You will deliver high-quality, evidence-based, and actionable advice to an executive client audience through diverse media, including written reports, presentations, and direct consultations.
• • Crafting clear, concise, and impactful written content that translates complex concepts into practical guidance will be a core part of your responsibilities.
• • You will develop and deliver compelling presentations for webinars, client-facing Gartner events, and other forums, showcasing your thought leadership and research findings.
• • Providing outstanding sales and service support to clients will be essential for retaining and growing Gartner's business, requiring you to engage clients effectively and offer tailored recommendations.
• • Building and maintaining credibility as a recognized industry expert is paramount, enabling you to represent Gartner's research, methodology, and strategic insights with authority.
• • You will actively contribute to Gartner's research community through innovation, ideation, and collaborative discussions with peers, fostering a culture of continuous learning and knowledge sharing.
• • Acting as a mentor and coach to more junior team members will be an integral part of your role, helping to develop the next generation of Gartner analysts.
• • This role requires a proactive approach to client engagement, including in-person meetings, virtual consultations, sales support visits, and participation in Gartner conferences to address complex client challenges.
• • You will leverage your extensive experience to advise on organizational readiness for AI and agentic AI, assessing and guiding clients on the necessary talent, processes, data foundations, and cross-functional collaboration required for successful AI scaling.
• • Your work will directly influence how global enterprises approach marketing innovation, digital transformation, and the strategic integration of AI, positioning you as a critical advisor to C-suite executives.