Job Overview
Location
Cambridge Office
Job Type
Full-time
Category
Marketing
Date Posted
July 16, 2026
Full Job Description
đź“‹ Description
- • Define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building.
- • Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
- • Localize global brand positioning and messaging so it resonates across NORAM.
- • Lead integrated, cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
- • Partner with the Sr. Director of Creative to deliver a dual-track approach that balances storytelling and conversion.
- • Co-develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
- • Move planning from broad demographics to intent- and audience-driven strategies, with channel-specific creative approaches.
- • Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
- • Work with Brand Strategy & Measurement to run experiments, media-mix modeling, and incrementality testing to prove impact.
- • Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
- • Strong growth in direct traffic and branded search volume across NORAM
- • Measurable improvements in brand awareness, consideration, and preference
- • Highly effective, insight-driven campaigns that deliver both performance and brand impact
- • A scalable, full-funnel brand marketing engine embedded across markets
- • A high-performing team with strong cross-functional alignment
🎯 Requirements
- • 12+ years of experience in brand marketing, with significant leadership experience across North America.
- • Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- • Experience developing of integrated campaigns across online and offline channels
- • Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
- • The ability to balance creative ambition with commercial objectives
- • Experience managing and developing teams and collaborating across functions and influencing at senior levels
- • Experience in consumer tech, travel, or digital marketplace businesses is a plus
🏖️ Benefits
- • Work from (almost) anywhere for up to 20 days per year
- • Focus on mental health and well-being:
- • Company-paid therapy sessions through SpringHealth
- • Company-paid subscription to HeadSpace
- • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- • No meeting Fridays
- • Paid parental leave
- • Generous paid vacation + time off for your birthday
- • Paid volunteer time
- • Focus on your career growth:
- • Development Dollars
- • Leadership development
- • Access to thousands of on-demand e-learnings
- • Travel Discounts
- • Employee Resource Groups
- • Competitive retirement and health plans
- • Free lunch 2 days per week
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Booking Holdings Inc.
Kayak is a travel search engine and booking platform that aggregates fares and rates for flights, hotels, rental cars, and vacation packages from hundreds of travel sites and suppliers. It provides price comparison tools, price alerts, mobile apps, and itinerary management features to help consumers find and organize travel options efficiently. The company operates globally and is headquartered in Stamford, Connecticut.
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