Job Overview
Location
New York, NY
Job Type
Full-time
Category
Marketing
Date Posted
June 19, 2026
Full Job Description
đź“‹ Description
- • Senior Director of Customer Lifecycle Marketing responsible for owning the end-to-end lifecycle strategy for consumer audiences, driving engagement, conversion, and long-term value for families served by A Place for Mom.
- • Day-to-day responsibilities include developing and executing multi-channel lifecycle campaigns (email, SMS, push, in-app), defining and tracking KPIs (engagement, conversion, churn, NPS, LTV), leading A/B testing, managing a team of lifecycle marketers, and collaborating with Product, Data Science, Sales, and Marketing teams to influence roadmap and embed AI-driven personalization.
- • A Place for Mom is the leading platform guiding families through the aging journey, connecting caregivers to vetted senior living providers, with a mission-driven culture focused on improving lives through empathy, integrity, and innovation.
- • In this role, the individual will develop strategic leadership skills in lifecycle marketing, gain expertise in data-driven personalization and segmentation, influence cross-functional product and technology roadmaps, and drive measurable impact on customer lifetime value and brand loyalty at scale.
🎯 Requirements
- • 8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role
- • Proven track record of building and scaling lifecycle programs that drive measurable business outcomes
- • Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools
- • Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights
- • Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business
- • Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams
- • Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders
- • Bachelor’s degree required; MBA or advanced degree a plus
🏖️ Benefits
- • Mission-driven work helping families make important decisions about senior care
- • Scale and impact with 20M+ annual site visitors and a category-leading brand
- • Collaborative culture with passionate, talented professionals committed to innovation
- • Competitive compensation, equity, and benefits package
- • Flexible hybrid work environment
- • 401(k) plus match
- • Dental, health, and vision insurance
- • Paid Time Off
- • Pet Insurance
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About A Place for Mom, Inc.
A Place for Mom is a senior-living referral service that helps families find assisted living, memory care, independent living, and in-home care options across the United States and Canada. The company provides personalized guidance from local advisors, conducts facility background checks, and offers cost and availability information. Revenue is generated through referral fees paid by participating communities when placements are made. Founded in 2000, it is headquartered in Seattle and partners with thousands of senior-living providers nationwide.
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