Senior Director, DTC Marketing

Brightline Interactive Inc.

Job Overview

Location

Remote (United States)

Job Type

Full-time

Full Job Description

📋 Description

• The Senior Director, DTC Marketing is a critical leadership role responsible for driving Brightline's direct-to-consumer growth function.
• You will own DTC strategy end-to-end, directly leading paid media and clinic opening marketing, and steering content, social, and digital growth to deliver against DTC priorities.
• You will lead through strategic ownership and collaboration — working side-by-side with dedicated DTC domain owners and shared marketing resources, and partnering closely with Product, Data, and Clinical teams to connect the care experience to the marketing funnel.
• You will serve as the DTC marketing authority within the broader marketing organization — someone who can operate at the strategic level while staying grounded in performance data and brand integrity.
• You will define Brightline's DTC marketing strategy, annual goals, and quarterly priorities, translating business objectives into a clear, prioritized roadmap.
• You will identify and articulate the highest-impact opportunities across the DTC funnel, from lead generation to conversion to booking appointments and retention.
• You will develop the framework for how Brightline acquires, engages, and converts families across both digital and in-person touchpoints.
• You will establish a playbook for how Brightline approaches new market entries and clinic openings from a DTC perspective.
• You will track and report on DTC performance with a rigorous, data-informed point of view — identifying what's working, what's not, and what to do about it.
• You will drive strategy and results across all DTC marketing channels and workstreams: paid media (search, social, display, streaming), organic content, SEO, social media, website, lifecycle, and clinic market launch.
• You will serve as the strategic lead and connective tissue across domain owners (e.g. content, lifecycle, social, digital growth) providing strategic direction and ensuring coherent execution.
• You will manage and optimize the external paid media agency relationship, providing strategic direction and holding partners accountable to results.
• You will lead DTC initiatives from ideation through execution — defining scope, driving alignment, and removing blockers.
• You will serve as the brand steward for DTC — ensuring that every channel, campaign, and touchpoint reflects Brightline's brand voice, values, and visual identity with consistency and care.
• You will translate Brightline's brand positioning into audience-relevant, channel-specific creative strategy.
• You will partner with creative and content teams to raise the quality and cohesion of DTC marketing output.
• You will build strong partnerships with the Contact Center, Product, Data, and Clinical teams to connect the care experience to the marketing funnel and inform strategy with operational insight.
• You will translate insights from the funnel, patient experience, and clinical outcomes into marketing strategy and messaging.
• You will represent DTC marketing in senior leadership conversations — synthesizing performance data, surfacing tradeoffs, and sharing strategic perspective from a DTC marketing lens.
• You will partner with business development teams where DTC intersects with health system and provider referral channels.
• You will establish clear goals, KPIs, and measurement frameworks for DTC marketing, and build upon the reporting infrastructure to track them.
• You will lead quarterly planning processes for DTC, driving alignment on priorities and resource allocation across functions.
• You will create a high-performance operating cadence with clear prioritization, fast decision-making, and tight feedback loops between strategy and execution.

🎯 Requirements

• 7+ years in marketing, with experience in a senior DTC leadership role — ideally in digital health, direct-to-consumer healthcare, or a high-growth consumer health brand.
• Deep expertise in consumer acquisition and conversion marketing, with hands-on experience across paid media, content, SEO/GEO, and digital growth.
• Demonstrated track record of owning DTC marketing strategy and driving measurable growth outcomes — not just executing campaigns, but setting direction.
• Experience leading through influence in cross-functional organizations, partnering with domain owners and shared resources across functions.
• Experience managing agency relationships and holding external partners accountable to performance.
• Familiarity with the regulatory and compliance landscape of healthcare marketing (HIPAA, health claims, sensitivity standards) is a strong plus.

🏖️ Benefits

• Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
• 12 Company Holidays, Holiday Shutdown, Paid Time Off, Parental Leave
• Health and Wellness Stipend, Home Office Reimbursement, Cell Phone & Internet Reimbursement and Professional Development Reimbursement
• Stock Options

Skills & Technologies

Senior

Remote

$150k-200k

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Brightline Interactive Inc.

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About Brightline Interactive Inc.

Brightline Interactive Inc. delivers pediatric behavioral health care via telehealth. The company offers evidence-based therapy, psychiatry, coaching and support for children, teens and families coping with ADHD, anxiety, depression and behavioral challenges. Licensed clinicians provide assessment, individual and family sessions, medication management and parent guidance, all through secure video visits and digital tools.

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