Senior Director, Marketing Strategy & Operations

📋 Description

• • As the Senior Director, Marketing Strategy & Operations at AuditBoard, you will be instrumental in shaping and executing the company's marketing vision, serving as a critical strategic partner to the Chief Marketing Officer (CMO) and the broader marketing leadership team.
• • This pivotal role involves leading and nurturing a high-performing Marketing Operations team, ensuring operational excellence across all marketing functions, and driving the flawless execution of our ambitious marketing strategy.
• • You will be responsible for optimizing team performance, refining processes, and implementing best practices to support AuditBoard's rapid growth and market leadership in the audit, risk, ESG, and InfoSec platform space.
• • Your strategic advisory capacity will extend to guiding the CMO on key marketing initiatives, providing data-driven insights, and facilitating executive-level decision-making.
• • You will spearhead cross-functional projects, collaborating closely with Sales, Product, and Customer Success teams to ensure cohesive go-to-market strategies and seamless customer journeys.
• • A significant part of your role will be to drive strategic planning sessions, including quarterly business reviews, campaign retrospectives, and the development of robust Board reporting, ensuring transparency and alignment at the highest levels.
• • You will be the guardian of marketing performance, meticulously monitoring key performance indicators (KPIs) and campaign results, proactively identifying opportunities for optimization and continuous improvement.
• • In terms of Marketing Operations and Process Excellence, you will be tasked with streamlining the marketing team's day-to-day operations and campaign execution workflows, making them more efficient and effective.
• • You will oversee the strategic optimization and integration of our marketing technology stack, ensuring it supports our evolving needs and provides a competitive edge.
• • Financial stewardship is key; you will manage marketing budget tracking, forecasting, and coordinate vendor relationships in close partnership with FP&A, ensuring fiscal responsibility and maximizing ROI.
• • A core responsibility is the implementation of process improvements designed to boost team efficiency and enhance the effectiveness of all marketing campaigns.
• • You will lead the charge in optimizing marketing automation workflows and refining our lead management processes to ensure a smooth and productive flow from prospect to customer.
• • Your Program Management and Special Projects responsibilities will include managing high-impact initiatives such as new product launches, defining event strategies, and supporting market expansion efforts.
• • You will coordinate complex, multi-channel marketing campaigns from their initial planning stages through to successful execution, ensuring all elements are aligned and impactful.
• • You will lead critical marketing transformation projects, focusing on process enhancements, program improvements, or the successful implementation of new marketing technologies.
• • Furthermore, you will provide crucial support for brand refresh initiatives, messaging updates, and the strategic development of our market positioning.
• • In People Leadership & Communication, you will directly manage, mentor, and develop a talented team of Marketing Operations and Analytics professionals, cultivating a culture of continuous learning and high performance.
• • You will define the team’s strategic roadmap and allocate resources effectively to ensure the operations function consistently stays ahead of the business's rapid growth trajectory.
• • Facilitating marketing team meetings, stand-ups, and cross-functional alignment sessions will be essential for maintaining clear communication and collaboration.
• • You will manage internal marketing communications and ensure timely team updates, keeping everyone informed and aligned.
• • Supporting marketing leadership development and optimizing overall team performance will be a key focus.
• • You will act as a vital liaison between the marketing department and other key departments, fostering strong inter-departmental relationships for shared initiatives.
• • For Analytics & Performance Management, you will own the marketing reporting infrastructure and the development of executive dashboards, working closely with the enterprise data team.
• • You will conduct in-depth analyses of campaign performance, attribution models, and return on investment (ROI), providing actionable insights.
• • Support will be provided for marketing spend optimization and strategic budget allocation decisions, ensuring resources are deployed effectively.
• • You will lead improvements in marketing attribution modeling and measurement frameworks, enhancing our ability to track and understand campaign impact.
• • Finally, you will analyze funnel performance and identify key opportunities for conversion rate optimization across the entire marketing funnel.