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Job Overview
Location
United States
Job Type
Full-time
Category
Marketing
Date Posted
March 28, 2026
Full Job Description
đź“‹ Description
- • Palette Media LLC is seeking a Senior Director of Distribution to lead the strategy and execution of how brands break through in a fragmented social landscape, owning the full content distribution ecosystem from UGC pipelines to paid media and emerging channels like clipping networks and meme ecosystems, ensuring campaigns are optimized for reach, efficiency, and measurable impact across platforms.
- • This role is critical to Palette’s mission of enabling organizations to reach the 42% of Americans under 40 who are no longer accessible through traditional marketing channels, by leveraging a roster of 200+ creators with 500M+ followers and 4.7B monthly impressions to drive culturally resonant, high-performing creator activations.
- • Develop and execute social media amplification strategies aligned with client goals, optimizing for cost-efficiency, performance, and measurable outcomes across platforms including TikTok, Instagram, YouTube, and emerging short-form ecosystems.
- • Own end-to-end creator marketing activations—from sourcing and contracting creators to managing timelines, deliverables, and performance tracking—ensuring campaigns meet KPIs without requiring constant direction, while proactively identifying risks and next steps.
- • Oversee UGC content pipelines, paid media amplification, clipping networks, meme ecosystems, and other innovative distribution tactics, continuously testing, scaling, and optimizing for visibility and impact while maintaining brand safety and authenticity.
- • Lead, mentor, and grow a high-performing team responsible for creator sourcing, activation management, and partner relationships, setting clear accountability, removing blockers, and refining processes to drive ownership and follow-through across all workstreams.
- • Build and maintain strategic relationships with creators, talent agencies, management companies, and platform partners to stay ahead of creator culture trends and secure early access to emerging opportunities.
- • Collaborate cross-functionally with business development, client services, strategy, and data teams to align distribution tactics with broader campaign goals and ensure seamless integration into client-facing initiatives.
- • Partner with senior leadership to identify and shape new service offerings and go-to-market strategies, contributing to RFP responses, pitches, and new business development efforts that expand Palette’s market position.
- • Palette Media is a fast-growing startup at the forefront of the creator economy, serving a roster of 200+ creators with 500M+ combined followers and generating 4.7B monthly impressions, with work featured in Super Bowl commercials, national brand launches, and major publications.
- • The company’s marketing agency has executed strategy for high-profile clients including the Biden White House, Amazon, simplehuman, and the Gates Foundation, and has been recognized with 5 Shorty Impact Awards while advising three U.S. Presidents on the future of the internet.
- • Join a team of 75+ passionate professionals dedicated to redefining talent management and marketing in the digital-first era, where innovation, agility, and cultural fluency are valued and rewarded.
- • In this role, you will have the opportunity to shape the future of creator distribution, build scalable frameworks that set industry standards, and directly influence how global brands connect with hard-to-reach audiences through authentic, data-driven creator partnerships.
- • You will develop deep expertise in emerging distribution tactics—such as clipping networks, meme amplification, and platform-native behaviors—while leading a team that drives measurable impact at scale, positioning yourself as a visionary leader in the evolving creator economy.
🎯 Requirements
- • 10+ years of experience in creator marketing, social media strategy, or influencer partnerships with a proven track record of building and scaling programs across multiple platforms.
- • Strong leadership experience managing and growing cross-functional teams, with demonstrated ability to partner with senior leadership, influence strategy, and drive executive-level alignment.
- • Established relationships within the creator economy (individual creators, management agencies, talent companies) and deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices.
- • Highly analytical with experience using data to evaluate performance, allocate budgets, and inform rapid optimization decisions, including managing large-scale budgets focused on efficiency and ROI.
- • Excellent communication, negotiation, and relationship management skills, combined with proactive follow-through, risk anticipation, and a test-and-learn mindset in fast-paced, evolving environments.
🏖️ Benefits
- • Opportunity to lead distribution strategy for a high-impact marketing agency serving clients like the Biden White House, Amazon, and the Gates Foundation, working on campaigns that shape cultural conversations.
- • Leadership role in a fast-growing startup (75+ employees) at the center of the creator economy, with access to a roster of 200+ creators generating 4.7B monthly impressions.
- • Autonomy to innovate and test emerging distribution tactics such as clipping networks, meme ecosystems, and new platform behaviors, with support to scale successful initiatives.
- • Collaborative, mission-driven culture focused on redefining how brands connect with digital-first audiences through authentic creator partnerships.
- • Professional growth in a dynamic environment where strategic thinking and hands-on execution are equally valued, with exposure to senior leadership and cross-functional initiatives.
Skills & Technologies
Senior
Onsite
About Palette Media LLC
Palette Media is a digital media company focused on creating and distributing engaging content across various platforms. They specialize in producing high-quality video, articles, and social media campaigns tailored to specific audiences. Their business model revolves around content creation, audience engagement, and monetization through advertising, sponsorships, and affiliate marketing. Palette Media aims to build strong communities around their content verticals, offering valuable information and entertainment to their users while providing effective marketing solutions for brands seeking to reach these engaged demographics. They operate within the rapidly evolving digital content and advertising landscape.
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