Senior Global Events Manager (MarTech Operations)

Celonis SE

Job Overview

Location

Madrid, Spain

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Global Event Manager (MarTech Operations) at Celonis, you will be instrumental in shaping the technological backbone of our world-class events, ensuring seamless, engaging, and data-rich experiences for our global audience.
• You will own the end-to-end strategy, setup, and operational execution of all event technology systems, with a paramount focus on the registration experience, making it intuitive, efficient, and aligned with Celonis' innovative brand.
• This pivotal role involves architecting and managing the technical infrastructure for a diverse portfolio of events, ranging from the flagship Celosphere, our multi-million euro annual customer and partner conference attracting over 3000 attendees, to the global Process Intelligence Days series with 20+ regional events across 15+ countries, and significant internal gatherings like the annual Company Kickoff, Sales Kickoffs, and the prestigious Presidents Club incentive event.
• Your core responsibility will be to lead the Event Tech and Registration Workstream, ensuring the technical health and optimal performance of the registration environment for all these high-profile events.
• You will establish and implement standardized frameworks for event builds, driving efficiency, scalability, and unwavering brand consistency across every touchpoint.
• A key aspect of your role will be to architect and meticulously manage seamless data flows between our primary registration platform and the broader MarTech stack, including CRM, Marketing Automation, and Analytics tools.
• This data integration is crucial for establishing and maintaining a 'single source of truth' for all attendee data, enabling sophisticated segmentation, personalized communication, and robust post-event analysis.
• You will also take full ownership of the strategic roadmap and technical execution of our native Event App, a critical tool for enhancing attendee engagement.
• This includes driving the deployment of innovative features, ensuring continuous platform maintenance, and optimizing the user interface and experience to foster interaction and deliver value throughout the event lifecycle.
• Your expertise will be vital in translating business objectives into technical requirements, acting as a trusted consultant to internal teams and stakeholders.
• You will collaborate closely with a network of in-house teams and external vendor partners, guiding them through the complex, months-long process leading up to each event.
• This cross-functional collaboration ensures that every event delivers a user-friendly, secure, and data-rich experience, from the initial pre-event marketing touchpoints through onsite check-in and comprehensive post-show reporting.
• You will be responsible for establishing best practices in event technology that not only align with the Celonis brand but also directly support our overarching business goals.
• Your role extends to ensuring these best practices are consistently implemented across our entire event landscape, maintaining a high standard of operational excellence.
• We are seeking a seasoned event technology professional with a deep passion for creating unforgettable, cutting-edge experiences for our global community.
• Your ability to manage complex project timelines, collaborate effectively with cross-functional leads, and act as a decisive Workstream Owner will be paramount to success.
• You will leverage your expert-level proficiency in enterprise registration platforms to design intricate logic, conditional flows, and multi-track registration frameworks that cater to diverse attendee needs.
• A profound understanding of the MarTech stack and proven experience in architecting seamless data synchronizations between event tools and CRMs/Marketing Automation systems are essential.
• Your experience with full-lifecycle ownership of native Event Apps, including configuring interactive features and optimizing UI/UX, will be critical.
• You will also possess technical knowledge of on-site deployment necessities, such as high-volume badge printing, lead retrieval systems, and connectivity requirements.
• A strong focus on the Customer Journey is expected; you will design frictionless, personalized user flows from pre-event marketing to post-event follow-up.
• You will actively explore and implement emerging event-tech trends, such as AI-driven matchmaking, gamification, and interactive engagement tools, to keep Celonis events at the forefront of innovation.
• Your ability to be a calm, decisive operator on show days, prioritizing, communicating, and solving problems quickly with minimal disruption, will be highly valued.
• This role requires a willingness to travel for major events and occasionally work remotely across time zones to support global virtual meetings and events.
• Ultimately, you will be a key driver in elevating Celonis' event strategy, ensuring our technology-driven experiences are as groundbreaking as our Process Intelligence platform.

🎯 Requirements

• 5+ years of experience in event technology or marketing operations with large-scale corporate events, conferences, and/or broadcast/streaming productions, specifically within a high-growth tech environment or a global enterprise.
• Expert-level proficiency in enterprise registration platforms (e.g., Cvent, RainFocus, Bizzabo, Swoogo), including the ability to design complex logic, conditional flows, and multi-track registration frameworks.
• Deep understanding of the MarTech stack and proven experience in architecting and maintaining seamless data synchronizations between event tools and CRMs/Marketing Automation systems.
• Full-lifecycle ownership of native Event Apps, including experience in configuring interactive features, managing content updates, and optimizing UI/UX for attendee engagement.

🏖️ Benefits

• Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
• Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
• Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more.
• Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.

Skills & Technologies

Senior

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Celonis SE

Visit Website

About Celonis SE

Celonis SE offers a process mining platform that extracts data from enterprise systems such as SAP, Oracle, and Salesforce to visualize, analyze, and optimize business processes in real time. Its Execution Management System applies machine learning and automation to reveal inefficiencies, reduce costs, and improve compliance across finance, supply chain, customer service, and IT operations. Founded in 2011 and headquartered in Munich, Germany, the company serves Fortune 500 organizations worldwide through cloud and on-premise deployments.

View Company Profile