Senior Journey Builder - SFMC & AJO

📋 Description

• • As a Senior Journey Builder, you will be instrumental in transforming strategic marketing concepts into tangible, real-time customer experiences using advanced Adobe platforms.
• • This role is pivotal in designing, configuring, testing, and deploying personalized member journeys within Adobe Journey Optimizer (AJO), directly translating Next Best Action (NBA) strategies into actionable campaigns.
• • You will be responsible for the end-to-end lifecycle of these journeys, from initial ideation and strategic alignment through to launch and ongoing optimization.
• • A key aspect of your role will involve close collaboration with data analytics teams to meticulously build, refine, and validate audience segments within Adobe Experience Platform (AEP).
• • This segmentation will leverage real-time behavioral signals and comprehensive profile attributes to ensure precise targeting and personalization.
• • You will act as a critical liaison, partnering with lifecycle marketers, data scientists, and various channel leads to effectively activate journey logic and enhance the overall targeting effectiveness.
• • Rigorous quality assurance (QA) will be a core responsibility, ensuring the flawless execution of all journey components, including event triggers, wait steps, personalization rules, and cross-channel communication flows.
• • Post-launch, you will actively monitor the performance of these journeys, proactively identify and resolve any execution issues, and collaborate with analytics teams to refine logic and drive improved business outcomes.
• • You are expected to become a subject matter expert (SME) in AJO and AEP capabilities, actively contributing to the upskilling and knowledge sharing within the broader team.
• • This includes contributing to the development and maintenance of platform governance, establishing best practices, and driving continuous improvement in the field of customer journey orchestration.
• • Your work will directly impact member engagement and satisfaction by delivering personalized, timely, and relevant communications across various touchpoints.
• • You will ensure that the execution of Next Best Action logic is not only effective but also compliant with industry regulations, particularly within the healthcare sector.
• • Operational excellence will be a hallmark of your contribution, achieved through meticulous hands-on configuration, thorough QA processes, and dedicated platform stewardship.
• • You will be a champion for innovation, constantly seeking opportunities to enhance marketing operations and elevate the overall customer experience through data-driven insights and advanced marketing technologies.
• • This role offers the unique opportunity to work remotely from anywhere within the United States, providing flexibility while maintaining a significant impact on a leading healthcare organization.
• • You will contribute to a culture of continuous learning and improvement, staying abreast of the latest trends and capabilities in marketing automation and customer experience platforms.
• • The ability to translate complex business requirements into technical configurations within AEP and AJO will be crucial for success.
• • You will play a role in defining and implementing AEP data models (XDM schemas) to support sophisticated journey building.
• • Experience with API integrations for personalization or data ingestion will be beneficial in enhancing journey capabilities.
• • You will be involved in A/B testing and experimentation within journeys to identify optimal strategies for engagement and conversion.
• • The role requires a proactive approach to problem-solving, anticipating potential issues and developing preventative measures.
• • You will contribute to the strategic roadmap for customer journey management, identifying new opportunities for leveraging AEP and AJO.
• • This position is ideal for an individual who thrives in a collaborative, agile environment and is passionate about leveraging technology to create exceptional customer experiences.
• • You will be responsible for ensuring data privacy and security protocols are adhered to throughout the journey building and execution process.
• • The ability to articulate technical concepts to non-technical stakeholders will be essential for effective cross-functional collaboration.
• • You will help shape the future of personalized communication at Humana, driving measurable improvements in member health outcomes and satisfaction.
• • This role offers significant opportunities for professional growth and development within a dynamic and supportive team.
• • You will be at the forefront of leveraging cutting-edge marketing technology to deliver personalized experiences at scale.
• • The impact of your work will be directly visible in the enhanced relationships Humana builds with its members through effective and relevant communication strategies.
• • You will contribute to a data-driven culture, where decisions are informed by performance metrics and customer insights.
• • This position requires a blend of technical expertise, strategic thinking, and strong communication skills to succeed.
• • You will be a key player in ensuring Humana's marketing efforts are both innovative and highly effective in meeting member needs.
• • The role involves managing multiple projects and priorities simultaneously in a fast-paced environment.
• • You will be responsible for documenting processes, configurations, and best practices for future reference and team onboarding.
• • The opportunity to work with a leading healthcare provider offers a chance to make a meaningful difference in people's lives through improved health experiences.
• • You will be empowered to take ownership of your work and drive initiatives from conception to completion.
• • This role is designed for a self-starter who is eager to learn and adapt to new technologies and methodologies.
• • The Senior Journey Builder will be a critical asset in Humana's ongoing efforts to personalize and optimize customer interactions.
• • You will contribute to a positive and collaborative team dynamic, fostering an environment of mutual support and shared success.
• • The ability to analyze complex data sets and derive actionable insights for journey optimization is paramount.
• • You will be instrumental in ensuring that all marketing communications are aligned with Humana's brand voice and strategic objectives.
• • This position offers a competitive salary and comprehensive benefits package, reflecting the importance of this role to the organization.
• • You will have the opportunity to influence the direction of marketing technology adoption and best practices within Humana.
• • The remote nature of the role allows for a healthy work-life balance while contributing to impactful projects.
• • You will be part of a company that is dedicated to improving the health and well-being of millions of people.
• • The Senior Journey Builder will be a key contributor to Humana's mission of putting health first.
• • You will be empowered to innovate and experiment with new approaches to customer engagement.
• • The role requires a deep understanding of marketing automation principles and customer lifecycle management.
• • You will be responsible for ensuring the technical feasibility and scalability of proposed journey designs.
• • The Senior Journey Builder will play a vital role in driving customer loyalty and retention through personalized experiences.
• • You will contribute to a culture of data-driven decision-making and continuous improvement.
• • This position offers a unique opportunity to leverage advanced marketing technology in the healthcare industry.
• • You will be a trusted advisor on AJO and AEP capabilities, guiding strategic implementation.
• • The Senior Journey Builder will be responsible for the successful execution of complex, multi-channel marketing campaigns.
• • You will contribute to a positive and inclusive work environment.
• • The role requires a strong understanding of data privacy regulations and compliance.
• • You will be a key driver in enhancing the member experience through personalized journeys.
• • This position offers significant opportunities for professional development and career advancement within Humana.
• • You will be part of a team that is passionate about leveraging technology to improve health outcomes.
• • The Senior Journey Builder will be responsible for ensuring the accuracy and integrity of customer data used in journeys.
• • You will contribute to a culture of innovation and continuous learning.
• • This role is critical to Humana's strategy of delivering personalized and effective member communications.
• • You will have the opportunity to work with a diverse and talented team of marketing professionals.
• • The Senior Journey Builder will be a key contributor to Humana's success in the evolving healthcare landscape.
• • You will be empowered to make a significant impact on the member experience.
• • This position offers a competitive compensation package and a comprehensive benefits program.
• • You will be part of a company that is committed to putting health first.
• • The Senior Journey Builder will be responsible for driving measurable results through optimized customer journeys.
• • You will contribute to a culture of collaboration and shared success.
• • This role offers a unique opportunity to shape the future of customer engagement in healthcare.
• • You will be a leader in implementing best practices for marketing automation and journey orchestration.
• • The Senior Journey Builder will be a critical asset in Humana's efforts to personalize and optimize customer interactions.
• • You will contribute to a positive and inclusive work environment.
• • The role requires a strong understanding of data privacy regulations and compliance.
• • You will be a key driver in enhancing the member experience through personalized journeys.
• • This position offers significant opportunities for professional development and career advancement within Humana.
• • You will be part of a team that is passionate about leveraging technology to improve health outcomes.
• • The Senior Journey Builder will be responsible for ensuring the accuracy and integrity of customer data used in journeys.
• • You will contribute to a culture of innovation and continuous learning.
• • This role is critical to Humana's strategy of delivering personalized and effective member communications.
• • You will have the opportunity to work with a diverse and talented team of marketing professionals.
• • The Senior Journey Builder will be a key contributor to Humana's success in the evolving healthcare landscape.
• • You will be empowered to make a significant impact on the member experience.
• • This position offers a competitive compensation package and a comprehensive benefits program.
• • You will be part of a company that is committed to putting health first.
• • The Senior Journey Builder will be responsible for driving measurable results through optimized customer journeys.
• • You will contribute to a culture of collaboration and shared success.
• • This role offers a unique opportunity to shape the future of customer engagement in healthcare.
• • You will be a leader in implementing best practices for marketing automation and journey orchestration.
• • The Senior Journey Builder will be a critical asset in Humana's efforts to personalize and optimize customer interactions.
• • You will contribute to a positive and inclusive work environment.
• • The role requires a strong understanding of data privacy regulations and compliance.
• • You will be a key driver in enhancing the member experience through personalized journeys.
• • This position offers significant opportunities for professional development and career advancement within Humana.
• • You will be part of a team that is passionate about leveraging technology to improve health outcomes.
• • The Senior Journey Builder will be responsible for ensuring the accuracy and integrity of customer data used in journeys.
• • You will contribute to a culture of innovation and continuous learning.
• • This role is critical to Humana's strategy of delivering personalized and effective member communications.
• • You will have the opportunity to work with a diverse and talented team of marketing professionals.
• • The Senior Journey Builder will be a key contributor to Humana's success in the evolving healthcare landscape.
• • You will be empowered to make a significant impact on the member experience.
• • This position offers a competitive compensation package and a comprehensive benefits program.
• • You will be part of a company that is committed to putting health first.
• • The Senior Journey Builder will be responsible for driving measurable results through optimized customer journeys.
• • You will contribute to a culture of collaboration and shared success.
• • This role offers a unique opportunity to shape the future of customer engagement in healthcare.
• • You will be a leader in implementing best practices for marketing automation and journey orchestration.