Job Overview
Location
New York
Job Type
Full-time
Category
Product Management
Date Posted
June 13, 2026
Full Job Description
đź“‹ Description
- • Lead end-to-end product launches for Attio, owning positioning, messaging, and go-to-market strategy for new products and features to drive measurable business impact.
- • Develop product-focused content for attio.com, crafting web pages and posts that clearly communicate Attio’s value proposition and customer outcomes.
- • Partner with Customer Support to create educational materials that empower users to maximize their use of Attio’s platform.
- • Build and maintain a library of customer storytelling assets—including case studies, video, web content, and social media—tailored to key audiences from early-stage founders to enterprise operators.
- • Design and deliver sales enablement tools, training, and collateral that equip Revenue teams to close new deals and expand existing accounts.
- • Collaborate closely with Engineering, Product, and Design (EPD) to translate product capabilities into compelling customer narratives and feed market insights back into product development.
- • Serve as the internal expert on Attio’s target customers, deeply understanding who they are, why they buy, and what their next needs will be.
- • Analyze and articulate Attio’s competitive positioning against legacy CRMs and emerging challengers, identifying market openings for product and messaging differentiation.
- • Own the creation of high-quality, persuasive copy across all formats: from website copy and scripts to case studies and internal documentation, ensuring every word drives clarity and impact.
- • Work with cross-functional teams to produce visually compelling and strategically aligned marketing assets, leveraging strong aesthetic judgment even without being a designer.
- • Operate with a builder mindset, defining new playbooks and processes from scratch rather than inheriting existing ones in a small, high-impact team.
- • Leverage AI tools to enhance productivity, improve content quality, and accelerate delivery of marketing initiatives.
- • Drive consistent, data-informed storytelling that aligns with Attio’s brand voice and supports growth across acquisition, retention, and expansion.
- • Contribute to shaping how the world perceives Attio by elevating the quality, precision, and emotional resonance of all product marketing communications.
🎯 Requirements
- • 6+ years of relevant experience in product marketing
- • Proven ability to write high-impact, precise copy across multiple formats (positioning, web, case studies, scripts)
- • Strong aesthetic judgment and ability to produce beautiful, polished marketing assets
- • Bias for speed and ownership—able to drive projects from concept to launch with minimal oversight
- • Builder mindset: experienced in creating processes and playbooks from scratch in fast-moving environments
- • Fluency in using AI tools to enhance marketing workflows and outcomes
🏖️ Benefits
- • Competitive salary range of $145,000–$240,000 (leveling determined during interview process)
- • Equity in Attio, an early-stage tech company with strong investor backing
- • 25 days of holiday plus local public holidays
- • Apple hardware provided
- • Medical, dental, and vision coverage through Sequoia One
- • 401K plan with company contribution
- • Enhanced family leave policy
- • Annual team off-sites in international destinations (e.g., Barcelona, Lisbon, Malta, Split)
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Attio Ltd
Attio Ltd provides a customizable, API-first customer relationship management platform designed for modern teams. The software blends spreadsheet flexibility with database power, letting companies model complex data, automate workflows, and integrate seamlessly with existing tools. Founded in London and backed by venture capital, Attio serves scaling startups and enterprises that need real-time collaboration, granular permissions, and deep configurability without traditional CRM complexity.
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