Job Overview
Location
San Francisco
Job Type
Full-time
Category
Product Management
Date Posted
June 13, 2026
Full Job Description
đź“‹ Description
- • Lead end-to-end product launches for Attio, owning positioning, messaging, and go-to-market strategy for new products and features to drive measurable business impact.
- • Develop product-focused content for attio.com, crafting web pages and posts that clearly communicate Attio’s value proposition and customer outcomes.
- • Partner with Customer Support to create educational materials that empower users to maximize their use of Attio’s platform.
- • Build and maintain a library of customer storytelling assets—including case studies, video, web content, and social media—tailored to key audiences such as early-stage founders and operators at category-leading companies.
- • Design and deliver sales enablement tools, training, and collateral that equip Revenue teams to close new business and expand existing accounts.
- • Collaborate closely with Engineering, Product, and Design (EPD) to translate product capabilities into compelling customer narratives and feed market insights back into product development.
- • Serve as the internal expert on target customers: defining who buys Attio, why they choose it over alternatives, and what their next needs will be.
- • Analyze and articulate Attio’s competitive positioning against legacy CRMs and emerging challengers, identifying market openings for product and messaging differentiation.
- • Own the creation of high-quality, customer-centric marketing assets across multiple formats, including written, visual, and video content.
- • Define and implement product marketing playbooks from scratch, as part of a small, high-impact team with no inherited processes.
- • Leverage AI tools to enhance productivity, improve content quality, and accelerate delivery of marketing initiatives.
- • Maintain a strong sense of design and aesthetic taste, collaborating with designers to produce polished, visually compelling marketing materials.
- • Work directly with Attio’s founders and cross-functional leaders to align product marketing strategy with company vision and growth goals.
🎯 Requirements
- • 6+ years of relevant experience in product marketing
- • Proven ability to write compelling, precise copy for positioning, web content, scripts, and case studies
- • Strong aesthetic judgment and ability to produce or guide high-quality visual and multimedia content
- • Bias for speed and ownership—ability to lead projects from concept to delivery with minimal oversight
- • Builder mindset: experience creating processes and playbooks from the ground up in a startup or fast-moving environment
- • Fluency in using AI tools to enhance marketing workflows and outcomes
🏖️ Benefits
- • Competitive salary range of $145,000–$240,000 (determined during interview process)
- • Equity in Attio, an early-stage tech company with strong investor backing
- • 25 days of paid holiday plus local public holidays
- • Apple hardware provided
- • Comprehensive medical, dental, and vision coverage through Sequoia One
- • 401K plan with company contribution
- • Enhanced family leave policy
- • Annual team off-sites in international locations (e.g., Barcelona, Lisbon, Malta, Split)
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Attio Ltd
Attio Ltd provides a customizable, API-first customer relationship management platform designed for modern teams. The software blends spreadsheet flexibility with database power, letting companies model complex data, automate workflows, and integrate seamlessly with existing tools. Founded in London and backed by venture capital, Attio serves scaling startups and enterprises that need real-time collaboration, granular permissions, and deep configurability without traditional CRM complexity.
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