Senior Lifecycle Marketing Specialist - Singapore

PLAUD AI INC.

Job Overview

Location

Singapore

Job Type

Full-time

Full Job Description

📋 Description

• Plaud Inc. is at the forefront of revolutionizing human-AI interaction, building the world's most trusted AI work companion. Since 2023, we've empowered over 1.5 million professionals globally with innovative note-taking solutions designed to amplify productivity and performance. Our mission is to create the next generation of intelligence infrastructure and interfaces, seamlessly capturing, extracting, and utilizing insights from what users say, hear, see, and think. As a Delaware-incorporated, San Francisco-based company, we are committed to pushing the boundaries of human-AI intelligence through a sophisticated hardware-software combination. Our dedication to data security and privacy is paramount, underscored by our compliance with ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 standards.
• We are seeking a highly motivated and experienced Senior Lifecycle Marketing Specialist to join our dynamic team in Singapore. This role is pivotal in driving user engagement, retention, and overall business growth by owning and optimizing core lifecycle phases. You will be instrumental in shaping user journeys, from initial onboarding and conversion to sustained engagement, renewal, and win-back strategies. This is a unique opportunity to make a significant impact in a fast-growing, profitable, and bootstrapped company that has achieved a $250M revenue run rate in just three years.
• As the Senior Lifecycle Marketing Specialist, you will take end-to-end ownership of a critical lifecycle phase. This includes defining the overarching strategy, identifying key user behaviors, prioritizing initiatives, and establishing measurable success metrics directly tied to funnel and cohort performance. Your responsibilities will encompass the design, sequencing, and leadership of comprehensive experimentation across automation, segmentation, messaging, and timing. You will be empowered to make decisive calls on which strategies to scale, iterate upon, or discontinue, ensuring a data-driven approach to optimization.
• A core aspect of this role involves translating complex lifecycle data into actionable business decisions. You will be responsible for diagnosing user drop-offs, engagement decay, and churn patterns, then adjusting strategies based on empirical evidence rather than intuition. This analytical rigor is crucial for maintaining and enhancing user value and loyalty. You will also play a key role in setting execution standards for the team, guiding specialists, reviewing their work, removing roadblocks, and mentoring talent to ensure that learnings are effectively compounded across the organization.
• This position offers the chance to define the next paradigm for human-AI interaction and gain exposure to cutting-edge AI tools for professional use. You will play a direct role in our global expansion, working alongside passionate teammates who are dedicated to innovation, collaboration, and customer success. Plaud fosters a culture that champions continuous learning and rapid career development, providing a vibrant, creativity-fueled work atmosphere.
• You will be responsible for developing and executing sophisticated lifecycle marketing campaigns that drive key user actions and business outcomes. This includes crafting compelling messaging, designing automated workflows, and implementing A/B tests to optimize campaign performance. Your work will directly influence user retention rates, subscription renewals, and the overall lifetime value of our customers. You will collaborate closely with product, engineering, and data science teams to ensure alignment and leverage insights for continuous improvement.
• The ideal candidate will possess a deep understanding of user behavior and segmentation, enabling them to create personalized and relevant experiences for our diverse user base. You will leverage marketing automation platforms to their fullest potential, ensuring timely and effective communication at every stage of the user journey. This role requires a proactive and results-oriented individual who thrives in a fast-paced environment and is eager to contribute to the growth of a category-defining company.
• By joining Plaud, you will be part of a team that values craftsmanship, ownership, and velocity. We believe in empowering our employees with the best tools and resources, including access to frontier AI systems and top-tier equipment. This is an opportunity to grow your career in a supportive and challenging environment, where your contributions are recognized and rewarded. We are looking for someone who is not afraid to challenge assumptions, make tough decisions, and take accountability for achieving ambitious goals.

🎯 Requirements

• 3-5 years of experience in lifecycle, CRM, or growth marketing, with direct ownership of meaningful user outcomes in subscription or usage-based products.
• Hands-on experience with lifecycle platforms such as Klaviyo, Braze, MoEngage, or similar, with strong understanding of automation logic, segmentation, and experimentation.
• Strong analytical capability, comfortable working with funnel analysis, cohort behavior, and experiment results; ability to query or reason directly with data (e.g. SQL) is a plus.
• Experience operating in global or multi-market environments, balancing global consistency with regional nuance without fragmenting strategy or ownership.
• Clear, decisive communicator with an ownership mindset, able to make trade-offs, challenge assumptions constructively, and be accountable for outcomes rather than activity.

🏖️ Benefits

• Meaningful Ownership: An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.
• High-Impact Environment: Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.
• Cutting-Edge AI Tools for Productivity: Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.
• Best-in-Class Equipment: Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.
• Team & Culture: Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.
• Medical & Insurance Coverage: Comprehensive benefits to protect our employees' financial security, physical health, and long-term growth. Medical insurance and WICA coverage for all full-time employees.

Skills & Technologies

Senior

Onsite

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PLAUD AI INC.

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About PLAUD AI INC.

PLAUD AI INC. builds AI-powered voice and note-taking hardware. Its flagship Plaud Note records phone calls and meetings, transcribes them in real time, and generates summaries using GPT-4o. The credit-card-sized device attaches to iPhone or Android, stores encrypted audio locally or in the cloud, and integrates with Notion, Slack, and Google Docs. Founded in 2023 and based in San Francisco, the company sells direct to consumers and enterprises through plaud.ai, offering subscription plans for advanced AI features and multi-language support.

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